Zomato’s Latest Film Isn’t Selling Food. It’s Selling Hustle.
In a media landscape saturated with celebrity-endorsed ads, Zomato’s newest campaign stands apart. Not for its all-star cast-Shah Rukh Khan, AR Rahman, Mary Kom, and Jasprit Bumrah – but for what it isn’t trying to do. “This isn’t an ad,” wrote Zomato founder Deepinder Goyal in a post on X. “It’s a belief in effort over everything else.” And with that, he reframed the campaign as more … Read more
