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Day: July 18, 2025

Magic Moments Launches New Campaign with Kriti Sanon and Music Video ‘Ishaara Samajh Le’

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Magic Moments vodka has rolled out a new campaign featuring actor Kriti Sanon, centred around its latest music video, ‘Ishaara Samajh Le’. The campaign celebrates spontaneity and instinctive joy, capturing a day that unfolds through unspoken gestures and intuitive moments. Set against a vibrant musical backdrop, the film showcases Kriti Sanon in naturally flowing scenes-raising toasts, … Read more

Men Feel Misrepresented in Ads, Finds Kantar’s ‘Indian Masculinity Maze’ Study

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A new Kantar study, in collaboration with ASCI and UN Women’s Unstereotype Alliance, reveals that Indian men-especially Gen Z-feel misrepresented in advertising. The report, The Indian Masculinity Maze, highlights the disconnect between evolving male identities and outdated portrayals in ads. Based on a nationwide survey of 880 urban men and analysis of over 450 TV ads, … Read more

YouTube Premium’s Muffled Pitch: Why Indians Aren’t Buying In

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Despite its aggressive ad enforcement, YouTube Premium is struggling to win over Indian users. With less than 5% of India’s YouTube audience subscribing to the service, it’s clear that the platform’s messaging is falling flat. Industry experts say that the problem lies in YouTube’s pitch. “Paying to not see something still feels counterintuitive to most … Read more

Mardi Gras: India’s Leather Shoe Legacy Built by Anil Gupta

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From Kanpur Workshop to National Footwear Star Founded in 2002 by Anil Gupta, Mardi Gras emerged from humble beginnings in Kanpur-India’s historic leather hub. The roots trace back to 1991, when the Gupta family’s business, Prachi Leathers, began crafting cowboy boot uppers for Western markets. Leveraging a deep understanding of leather craftsmanship, Anil Gupta set out to create stylish, … Read more

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