VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Day: July 21, 2025

HRX Onboards Triptii Dimri as Brand Ambassador in New Campaign with Hrithik Roshan

by

Active lifestyle brand HRX, co-owned by Hrithik Roshan, has announced actor Triptii Dimri as its new female brand ambassador with the launch of its latest campaign, “Built for Sweat, Designed for Life.” The initiative aims to enhance the brand’s appeal among women by showcasing HRX’s functional yet stylish activewear. The campaign film features Hrithik and Triptii in relatable, everyday moments-morning … Read more

AJIO Rushes Ahead: Reliance’s Fashion Platform Launches 4-Hour Delivery in Six Cities

by

The fast-fashion game in India is officially in overdrive. Reliance Retail’s fashion and lifestyle platform AJIO has launched AJIO Rush, a new four-hour delivery service now livein six major cities including Mumbai, Bengaluru, Delhi, and Hyderabad. With over 1.3 lakh fashion and lifestyle options available under the service, AJIO Rush brings hyper-speed to online fashion shopping. Even premium picks from AJIO Luxe, its luxury … Read more

Adani Cementation Merges with Ambuja Cements: NCLT Greenlights Major Consolidation in Cement Sector

by

In a move set to reshape India’s cement landscape, the National Company Law Tribunal (NCLT) has approved the merger of Adani Cementation Ltd, a wholly owned subsidiary of Adani Enterprises, with Ambuja Cements Ltd. The Ahmedabad bench of the NCLT sanctioned the Scheme of Amalgamation on 18th July 2025, paving the way for Adani Group to further consolidate its position … Read more

India’s Beauty Rush Goes Digital: Zepto, Myntra & Amazon Bet Big on Skincare Surge

by

India’s beauty and skincare scene is having a moment-and digital platforms are making sure they don’t miss out on the glow-up. What began with mass-market brands like Lakmé and Maybelline has quickly evolved into a high-stakes beauty race, with platforms like Zepto, Myntra, and Amazon expanding into premium and luxury skincare. Zepto recently made waves by rolling out express 10-minute delivery … Read more

Shubhranshu Singh Departs Tata Motors After Remarkable Tenure

by

Shubhranshu Singh, the dynamic Global Chief Marketing Officer of Tata Motors Commercial Vehicles, has officially stepped down from his role at the iconic automotive brand. During his impactful tenure, Singh spearheaded data-driven campaigns, strategic storytelling, and regionally attuned marketing initiatives that significantly boosted Tata Motors’ brand presence in India and globally. Singh’s leadership earned widespread recognition; in June … Read more

Raj Nayak Unveils ‘House of IP’ Venture Studio in Collaboration with YAAP Digital

by

Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has announced the launch of House of IP, a pioneering Event & Entertainment Intellectual Property Venture Studio. Developed in partnership with YAAP Digital, the studio aims to ideate, curate, and scale IPs across sectors including entertainment, sports, music festivals, digital formats, and branded experiences. House of … Read more

Perplexity Overtakes ChatGPT to Become #1 App on India’s App Store

by

Perplexity AI, a fast-growing AI-powered search and answer engine, has surged ahead to become the #1 overall app on the Apple App Store in India, surpassing ChatGPT in downloads and daily usage. Known for its ability to provide real-time, sourced answers using a conversational interface, Perplexity has gained rapid popularity among students, professionals, and digital natives seeking quick, credible information without traditional … Read more

UPI Surpasses Visa to Become World’s Leading Real-Time Payment System

by

Unified Payments Interface (UPI) has officially overtaken Visa to become the world’s largest real-time payments system, marking a monumental milestone in the global digital finance ecosystem. As of July 2025, UPI is processing over 650 million daily transactions, surpassing Visa’s 639 million. This achievement, reached within just nine years of UPI’s launch, reflects its unprecedented adoption and the robust digital infrastructure built under India’s fintech … Read more

RED FM Returns with Season 2 of ‘Meme Machao’ to Celebrate India’s Meme Culture

by

RED FM, one of India’s leading radio and entertainment networks, has announced the launch of Season 2 of its nationwide campaign, Meme Machao. This unique initiative aims to spotlight India’s thriving meme-making community by recognising emerging talent and showcasing the creativity, humour, and cultural relevance that define internet memes today. The campaign is currently live across 36 cities, … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault