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Elon Musk to revive Vine in an ‘AI Form’ under X

Elon Musk has announced that Vine, the once-popular short-form video app, will be making a comeback-this time reimagined in an “AI form.” The announcement was made via a brief post on X (formerly Twitter), though specific details about the platform’s reboot remain under wraps. Vine, originally launched by Twitter in January 2013, allowed users to share looping video clips capped at six … Read more

Samsung backs Memories.ai in $8M round to push boundaries of video intelligence

Samsung Next has joined a group of high-profile investors backing Memories.ai, an AI startup focused on long-context video analysis, as part of an oversubscribed $8 million seed round led by Susa Ventures. Other participants include Fusion Fund, Crane Ventures, Seedcamp, and Creator Ventures. Founded by former Meta engineers Dr. Shawn Shen and Enmin (Ben) Zhou, Memories.ai addresses a key gap in … Read more

Government blocks 25 OTT platforms over obscene content violations

Platforms like ULLU, ALTT, and Desiflix named among those banned for breaching content laws. The Indian government has instructed Internet Service Providers (ISPs) to block 25 OTT platforms-including ULLU, ALTT (formerly ALTBalaji), and Desiflix-for allegedly streaming obscene and sexually explicit content that violates Indian law. The action was taken following a multi-agency investigation led by the Ministry of … Read more

Swiggy strengthens board with new independent director, Faraz Khalid, investor representatives exit

Swiggy has announced a major restructuring of its board as part of its transition towards a more independent governance structure post-IPO. The move includes the appointment of Faraz Khalid, CEO of Middle East-based e-commerce giant noon, as an independent director, pending shareholder approval. Khalid, known for co-founding the fashion platform Namshi and his leadership at Noon, brings deep … Read more

FNP launches AI-generated Raksha Bandhan film

The campaign has been conceptualised by Teen Bandar and voiced by Piyush Mishra. FNP (Ferns N Petals) has unveiled its Raksha Bandhan campaign with a brand-new AI-generated digital film. Continuing the theme “Door ho ya paas, Rakhi banayein khaas,” the campaign celebrates sibling bonds across distances-highlighting how love remains strong even when miles apart. Developed in collaboration … Read more

Blinkit expands ambulance services in Gurugram, targets 10-minute emergency response

Launched earlier this year with five vehicles, the Blinkit Ambulances initiative now operates 12 ambulances from six hubs, covering nearly half of Gurugram. Quick-commerce platform Blinkit is scaling its 10-minute ambulance service in Gurugram, aiming to provide critical medical help as fast as it delivers groceries. What started quietly with just five ambulances has grown … Read more

McDonald’s launches ‘Protein Plus Burgers’ exclusively on Swiggy

Available across 58 cities, the new range brings protein-rich options to McDonald’s favourites with support from CFTRI. Swiggy and McDonald’s India (West & South) have teamed up to launch the new Protein Plus Range of burgers, available exclusively on the Swiggy app from July 24 to August 11, 2025. The range will be featured under the ‘High Protein’ … Read more

DS Group’s latest TVC captures the craftsmanship behind Rajnigandha

Conceptualised by Scarecrow M&C Saatchi, the campaign spotlights the meticulous process of creating Rajnigandha’s signature blend. Rajnigandha, the flagship mouth freshener brand from Dharampal Satyapal Group (DS Group), has launched a new TVC that highlights the brand’s legacy of quality and dedication to excellence. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the film offers a … Read more

Clinikally’s new brand film ‘Nuskhon Ka The End’ challenges outdated haircare advice

The campaign promotes expert-led, personalised solutions over traditional DIY remedies. Clinikally has unveiled its latest brand film titled “Nuskhon Ka The End”, aimed at breaking the reliance on ineffective home remedies for hair fall. The film spotlights the deeply rooted culture of DIY haircare and generational advice in Indian households, while gently encouraging a shift towards … Read more

bigbasket’s latest campaign reunites Karisma and Kareena Kapoor on screen

Conceptualised by Talented, the campaign blends nostalgia and quick-delivery messaging in a series of playful ads. bigbasket has rolled out a new campaign featuring Bollywood’s iconic Kapoor sisters-Karisma and Kareena-together on screen for the first time. Created in collaboration with the agency Talented, the campaign comprises three quirky short films rooted in nostalgia, humour, and a … Read more