×

Deepika Padukone Leads Dyson’s New Campaign on Heat-Free Hair Styling

‘The Difference is Dyson’ highlights innovation for diverse Indian hair needs. Dyson has launched its latest campaign, ‘The Difference is Dyson’, fronted by brand ambassador Deepika Padukone. The campaign promotes Dyson’s advanced hair styling tools, engineered to deliver salon-quality results without heat damage. Developed in collaboration with Hogarth, the campaign film showcases how Dyson’s technology caters … Read more

Aashish Midha appointed as Head of Marketing at Hero MotoCorp

Aashish Midha has been appointed Head of Marketing at Hero MotoCorp. A seasoned marketing and digital media professional, Midha returns to Hero after a decade-long earlier stint starting in 2007. He was most recently CEO/Managing Director at ZALORA Philippines and Indonesia, and has also held key roles at Hero Honda and Myntra.

Faraz Khalid, CEO of Noon, joins Swiggy’s board as Independent Director.

Faraz Khalid, CEO of Noon and a renowned name in global e-commerce, has joined Swiggy’s board as an Independent Director. With rich experience in tech-driven retail and scaling operations, Faraz previously co-founded Namshi.com and helped build it into a top fashion platform in the Middle East. His expertise across e-commerce, quick commerce, and food delivery … Read more

Amitkumar Banka steps in as Coupang’s new Head of Marketing

Amitkumar Banka steps into the spotlight as Coupang’s new Head of Marketing, bringing fresh strategic vision and creative flair to fuel the e‑commerce giant’s next chapter. Known for his dynamic leadership and data-driven approach, he’s poised to elevate Coupang’s brand presence and customer engagement across markets-marking a bold new phase in the company’s growth trajectory.

Kedaara Capital appoints Nitin Paranjpe as Chief Mentor and Operating Partner

Kedaara Capital has appointed seasoned Unilever veteran Nitin Paranjpe as Chief Mentor and Operating Partner. With nearly four decades at Unilever, Paranjpe held key roles including Chief Transformation and People Officer, and Chief Operating Officer, leading global operations, digital transformation, and capability building. He currently serves as Non-Executive Chairman of Hindustan Unilever and sits on … Read more

Apurva Jain joins OnePlus India as Head of Sales Strategy & Business Planning

Apurva Jain has joined OnePlus India as Head of Sales Strategy & Business Planning, bringing fresh strategic insights to the brand’s market expansion. In this pivotal role, she will architect sales frameworks, drive revenue planning, and forge impactful channel partnerships to elevate OnePlus’s footprint in India. With a track record of steering sales transformation and … Read more

Zouk’s Rakshabandhan Campaign Reimagines Sibling Support for the Modern Era

Brand film challenges traditional roles, celebrates everyday gestures of equality and care. Cruelty-free and proudly Indian lifestyle brand Zouk has launched its Rakshabandhan campaign with a refreshing narrative twist, accompanied by a new line of curated festive gift boxes. The campaign film moves away from the conventional portrayal of protective brothers, instead highlighting the evolving dynamic between … Read more

Everyuth Partners with Snapchat for AR-Powered Golden Glow Sheet Mask Launch

Interactive campaign targets Gen Z with immersive digital experience. Everyuth Naturals, a brand under Zydus Wellness, has teamed up with Snapchat to launch its new Golden Glow Sheet Mask through an interactive Augmented Reality (AR) campaign. Aimed at Gen Z consumers, the campaign blends technology with self-care, offering an engaging digital product experience that moves beyond conventional … Read more