Day: July 29, 2025

Schbang has been appointed as the performance marketing partner for Pyng, an expert discovery platform serving Bangalore-based professionals. The agency will lead the end-to-end performance strategy, encompassing creative development, media planning, and search marketing. As part of the campaign’s first phase, Schbang has rolled out six AI-generated videos created using Google’s Veo 3. These ads humorously depict common urban hassles-such … Read more

ASUS India has named entrepreneur and content creator Raj Shamani as the brand ambassador for its ExpertBook range, strengthening its position in the business laptop segment. Renowned for his popular podcast Figuring Out With Raj Shamani, the creator brings with him a deep connection to the entrepreneurial and professional community. The partnership reflects ASUS’s commitment to … Read more

The much-anticipated return of Kyunki Saas Bhi Kabhi Bahu Thi has attracted strong advertiser interest, with eight major brands onboarded ahead of its July 29 premiere on Star Plus and JioHotstar. On television, Tide+, Kalyan Jewellers, and Maruti Suzuki will serve as co-presenting sponsors. Fortune Soyabean Oil, Colgate, and SMART Bazaar have come on board as co-powered sponsors. Meanwhile, the digital rollout on JioHotstar sees Kalyan … Read more

Premium fashion and lifestyle brand Louis Stitch has awarded its integrated communications mandate to Image Stereo following a competitive multi-agency pitch. The partnership aims to enhance the brand’s visibility and strengthen its media outreach across traditional and digital platforms. The mandate will be led by Image Stereo’s Delhi office, supported by its pan-India network. As part of the … Read more

Agency to build premium positioning for Tilaknagar Industries’ first luxury brandy Tilaknagar Industries has appointed Tonic Worldwide as the Digital Agency of Record (AOR) for its newly launched luxury brandy, Monarch Legacy Edition. As part of the mandate, the agency will spearhead digital strategy and content to build brand awareness and establish Monarch as a premium name in India’s evolving … Read more

Strategic collaboration aims to boost BBC’s commercial presence in key South Asian market In a move to strengthen its advertising footprint in India, BBC Studios Asia has announced a strategic partnership with Mediascope, naming the firm as its official commercial representative for ad sales across the country. With over four decades of experience in the Indian media landscape, Mediascope will … Read more

Publicis Groupe has clinched the global media mandate for PayPal, marking a major addition to the French advertising giant’s expanding portfolio of international accounts. The account was secured following a competitive pitch process, as reported by Ad Age. Previously held by WPP’s media division since 2023, the account became available earlier this year when WPP stepped … Read more