The Pant Project Rolls Out ‘Oops Proof’ Bus Campaign to Promote Monsoon-Ready Water Repellent Pants
MUMBAI: Menswear brand The Pant Project has launched its first outdoor transit media campaign titled ‘Oops Proof’, a hyperlocal initiative designed to create awareness around its Water Repellent Pants. Built for Mumbai’s unpredictable monsoons and chaotic daily life, the campaign puts functionality front and center-directly along the city’s busiest bus routes. The initiative features large-format branded buses that operate across key … Read more
