Only Much Louder (OML), the culture-shaping creative and entertainment company has launched a new advertising agency, MO “It is with great enthusiasm that I announce the official launch of our new agency unit,” said Manav Parekh, Senior Vice President and Executive Creative Director at Only Much Louder (OML), a full-service creative and entertainment business network … Read more
The celebrated Padmashree chef continues his successful partnership with McDonald’s India, to launch a new brand film McDonald’s India (West & South) today announced the return of culinary icon Sanjeev Kapoor for a new brand film highlighting its newly launched innovative and first-of-its kind ‘Protein Plus Slice’. This marks the continuation of the successful partnership … Read more
IGP, a global D2C multi-category gifting platform, unveiled its Raksha Bandhan 2025 campaign, ‘Rakhi Wali Feeling’, celebrating the chaos, charm, and closeness of siblinghood through creator-led storytelling and meaningful brand collaborations. A 360-degree marketing strategy brought the message to life across digital, on-ground, and influencer touchpoints. At its core was IGP’s curated Rakhi collection, designer threads, hampers, and personalized … Read more
Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings. The idea was rooted in a simple … Read more
Matrimony.com, India’s most pioneering matchmaking platforms and the parent company of Brand Bharat Matrimony, has announced a strategic partnership with Truecaller, the leading global communications platform. This collaboration is set to elevate digital safety and deliver a seamless, secure, and contextual engagement experience using Truecaller’s Customer Experience Solutions. In the digital age, secure and seamless … Read more
Ad impressions rose 11% across Facebook, Instagram, WhatsApp, and Messenger, with a 9% increase in average ad price. Meta reported revenue of $47.52 billion for the second quarter of FY25, a 22% increase compared to the same period last year. Advertising remained the dominant revenue source, contributing $46.56 billion during the quarter. The company experienced an 11% year-on-year increase in ad impressions across … Read more
HUL Q1 FY26 ad spend falls 1.4% YoY, rises 9.6% from previous quarterRevenue from operations grows 5% year-on-year to ₹16,296 crore; net profit up 6% Hindustan Unilever Ltd (HUL) posted a net profit of ₹2,768 crore for Q1 FY26, marking a 6% increase over ₹2,612 crore in the same quarter last year. The FMCG major, known for brands like Surf … Read more
Net income climbs 10% to $24.1 billion; Microsoft Cloud revenue hits $40.9 billion Microsoft posted strong financial results for Q2 FY25, reporting revenue of $69.6 billion, up 12% year-on-year, driven by continued demand for its cloud and AI services. Net income for the quarter rose 10% to $24.1 billion, while operating income climbed 17% to $31.7 billion. Diluted earnings per share (EPS) stood at $3.23, marking a 10% increase from the previous year. CEO Satya Nadella emphasized … Read more
Campaign aims to make solar energy relatable and drive clean energy awareness Saatvik Green Energy (SGEL), a leading solar PV module manufacturer, has officially onboarded Bollywood actor Kartik Aaryan as its brand ambassador, marking a strategic move to promote clean energy awareness across India. The partnership was launched with a new television commercial (TVC) campaign featuring the actor, centered around … Read more
Agency to drive digital strategy across social, performance, and influencer ecosystems AdGlobal360 (AGL), a leading MarTech agency and part of Hakuhodo International, has been appointed as the integrated digital marketing partner for Hisense India, including its subsidiary Toshiba India. Under the mandate, AGL will manage end-to-end digital strategy, including social media management, performance marketing, and influencer collaborations. The partnership is aimed at enhancing consumer … Read more
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