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Truecaller Partners with Khyaal to Safeguard Seniors from Scams

As digital adoption grows among senior citizens, so do the risks of online fraud. In response, Truecaller has partnered with Khyaal, a dedicated platform for senior citizens, to enhance online safety for India’s aging population. The collaboration combines Truecaller’s caller identification and spam protection technology with Khyaal’s deep engagement with older adults, aiming to prevent fraud and ensure safer communication. All Khyaal … Read more

ASUS Partners with Swiggy Instamart for Rapid Laptop Delivery

ASUS India has taken a bold step into the quick commerce space by partnering with Swiggy Instamart to deliver laptops within minutes. The move brings a range of consumer notebooks and gaming laptops to customers’ doorsteps across major Indian cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata, with prices starting at ₹33,990. Following the introduction of accessories on quick commerce … Read more

NODWIN Gaming Extends Ticketing Partnership with District by Zomato for Iconic Events

NODWIN Gaming has renewed its collaboration with District by Zomato as the official ticketing partner for its marquee events-Comic Con India, NH7 Weekender, and DreamHack India-for a second consecutive year. These cultural juggernauts span pop culture, music, gaming, and esports, solidifying their status as go-to events for India’s youth. Through this partnership, District by Zomato will enable attendees to seamlessly discover, book, and … Read more

India Post to Discontinue Registered Post Service from September 1, Shifts to Speed Post for Enhanced Efficiency

India Post has announced that its iconic Registered Post service will be phased out from September 1, 2025, in favor of a unified model under Speed Post. This move marks the end of a decades-old offering known for its reliability and legal validity. Historically trusted for delivering sensitive documents-such as appointment letters, legal notices, and official communications-Registered Post has … Read more

Spotify to Hike Premium Subscription Prices in Select Markets from September

Spotify has announced that it will raise the price of its Premium Individual subscription across select global markets starting September 2025. The new monthly cost will rise from €10.99 to €11.99 (approximately $13.86), impacting users across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. The Swedish audio streaming giant said the price revision is part of a broader strategy … Read more

Boult Rebrands as GOBOULT to Strengthen Premium Play, Eyes ₹1,000 Crore in FY26 Revenue

Boult, one of India’s fastest-growing consumer tech brands, has rebranded as GOBOULT as part of a strategic overhaul aimed at upscale positioning, broader retail reach, and global expansion. The new identity marks a shift from its value-led roots toward premium offerings and design-forward products. After closing FY25 with a strong ₹800 crore in revenue-nearly doubling its revenues in … Read more

21N78E Acquires Postcard Media to Bolster Ecosystem-Led Communication Capabilities

In a strategic move aimed at enhancing its ecosystem-led brand solutions, 21N78E has officially acquired Postcard Media, a creative agency renowned for its expertise in corporate and internal communications. While the acquisition unifies the teams and operations, Postcard Media will retain its brand identity, continuing to deliver content-led mandates under the broader 21N78E umbrella. The two agencies have been … Read more

Sunfeast Dark Fantasy and SRK Bring Sweet Surprises to Tiffin Time in New Campaign

Sunfeast Dark Fantasy has unveiled a new film featuring brand ambassador Shah Rukh Khan, as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. This time, the brand introduces a fresh twist-‘Har Tiffin Ki Sweet Ending’-highlighting the simple joy of finding dessert in lunchboxes, a sweet surprise often missing from everyday meals. Conceptualised by FCB Ulka, the campaign … Read more

Treize Communications comes onboard as PR Partners for EMERGE 2025

The event will take place on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram) and celebrate bold ideas, indie agencies, and digital innovation Treize Communications,awell-established Communications Consultancy and Public Relations firm, started by Sonam Shah comes onboard as PR Partners for EMERGE 2025. This is the second year of their association with Ad Tech … Read more

StevePriya Crafts Campaign for The Sleep Company Featuring Anil Kapoor’s Sleep Message

In a bold and engaging creative move, independent agency StevePriya-founded by former JWT creative veterans-has launched a new campaign for The Sleep Company, India’s leading comfort-tech brand and creator of the SmartGRID mattress. The campaign stars Bollywood legend Anil Kapoor, who delivers a witty yet pointed commentary on modern tech’s hidden cost: sleeplessness. The film opens with a relatable scenario-a couple … Read more