Digital Media Captures 46% of India’s ₹1 Lakh Crore Ad Spend in FY25: CRISIL
India’s advertising industry has officially crossed the ₹1 lakh crore mark in FY25, growing at an average annual rate of 6–7% over the last five years, according to a report by CRISIL Ratings. The most notable shift? Digital media now accounts for 45-46% of total ad spends-up from just 24% in FY20—cementing its place as the dominant force … Read more
