Day: August 19, 2025

Vodafone Group has renewed its media buying partnership with Carat, a dentsu agency, following a competitive review. The renewed contract spans three years, starting 1 January 2026, and covers 11 key markets across Europe, the Middle East, and Africa (EMEA). The deal extends a six-year relationship between Vodafone and dentsu. Under the new mandate, Carat will continue to manage media buying for Vodafone and VOXI across … Read more

Art-E Mediatech has secured the full creative mandate for Dylect, a growing lifestyle tech brand, following a competitive multi-agency pitch. The partnership will see Art-E take charge of end-to-end marketing strategy for the brand. As part of the mandate, the agency will oversee creative planning, social media strategy, media buying, influencer marketing, performance marketing, brand strategy, and digital ad production. The goal is … Read more