Reframing a casual phrase into a story of trust, responsibility, and everyday resilience. Integrated communications agency Grapes Worldwide has launched a new campaign for Vibhor Oils titled ‘Kuch Bhi’, built around a familiar phrase heard in Indian kitchens. The campaign explores how the casual response “Kuch bhi” (meaning “anything”) is less about indifference and more a quiet expression of trust in … Read more
Times Now Launches ‘Brake The Habit’ Road Safety CampaignThe campaign reminds citizens: Safety isn’t optional-it’s essential. On India’s 79th Independence Day, Times Now, through its automotive vertical Times Drive, launched a nationwide road safety initiative titled ‘Brake The Habit’. Aimed at curbing dangerous driving behaviours like overspeeding, distracted driving, and reckless overtaking, the campaign is a bold step … Read more
Feature allows users to lock sexual wellness, nicotine products behind a PIN for safer family use Quick commerce platform Blinkit has rolled out a new parental control feature, becoming the first app in its category in India to introduce such functionality. The update enables users to hide age-sensitive products, such as those related to sexual wellness and nicotine, behind a secure 6-digit PIN. … Read more
News18 is all set to host the grand finale of Lions International presents News18 SheShakti 2025 on August 21 in New Delhi. After a successful debut regional edition in Mumbai, this year’s national edition carries the powerful theme: “From Breaking Barriers to Building Bharat”, highlighting the transformative role of women leaders in shaping India’s future. Now in its … Read more
Havas Media India has appointed Sonal Jadhav as Managing Partner – West to lead its operations across the western markets. Based in Mumbai, she will report to Uday Mohan, COO, Havas Media & Havas Play India. With nearly two decades of experience across Mindshare, Wavemaker, and leadership roles managing marquee brands like Unilever, ITC, Kellogg’s, … Read more
Astrotalk has appointed Deepak Khetan as its first-ever Chief Financial Officer (CFO) as the company gears up for an IPO within the next two years. With extensive experience in financial planning, compliance, and investor relations, Khetan will play a key role in strengthening Astrotalk’s financial structure, driving risk management, and guiding strategic investments to support … Read more
BBH India is strengthening its leadership to match its growth momentum with the appointment of Mitushi Sharma (Verma) and Delon Mascarenhas as Executive Vice Presidents, and the elevation of Ashwin Palkar and Nisheeth Srivastava to Senior Executive Creative Directors. Alongside CEO Paritosh Srivastava and the core leadership team, these moves reinforce BBH India’s commitment to … Read more
JioStar has launched the second film in its new campaign for Pro Kabaddi League Season 12, titled “Ghus Kar Maarenge”, featuring Bollywood star Tiger Shroff. The campaign builds momentum for the much-anticipated season, which kicks off on August 29, with live and exclusive coverage on JioHotstar and Star Sports Network. Conceptualised by ZeroFifty, the high-energy film opens with a tense standoff. A group … Read more
80 dB Communications, an integrated reputation management advisory, has secured the communications mandate for Flam, an AI-powered mixed reality publishing platform that’s redefining how brands create and deliver immersive, app-free 3D experiences. As Flam’s strategic communications partner, 80 dB will drive a multi-faceted strategy focused on enhancing visibility, building corporate reputation, and boosting awareness around Flam’s category-leading work in immersive advertising. “We are thrilled … Read more
MY FM, the radio arm of the Dainik Bhaskar Group, has strengthened its national presence by securing licenses for 14 new cities in the Batch III Phase III auction conducted by the Ministry of Information and Broadcasting (MIB). With the highest number of cities awarded in this round, MY FM expands its footprint from 30 to 44 cities across India. The new additions … Read more
All Rights Reserved @2025ViralVault
