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CaratLane launches Marathi short film ‘Bappancha Ashirwaad’ celebrating love, proposals & tradition

CaratLane, a Tata product and one of India’s leading omnichannel jewellery brands, has launched its latest regional campaign film titled ‘Bappancha Ashirwaad’, a Marathi short film that blends modern love with Maharashtrian tradition. Following the success of its Teej campaign in Uttar Pradesh, this new release strengthens the brand’s emotional connect with Maharashtra. Created in collaboration … Read more

Jack in the Box Worldwide and Tidal7 merge to form J7

Independent creative agencies Jack in the Box Worldwide and Tidal7 have announced their merger under a new unified identity – J7. The formation of J7 brings together the core strengths of both firms: Jack in the Box Worldwide’s expertise in creative storytelling, social media, design, and consumer research, and Tidal7’s proficiency in branding, digital analytics, multi-channel solutions, and data intelligence. Operating as … Read more

Cadbury Dairy Milk introduces ‘Learners’ Pack’ to celebrate India’s linguistic richness

Cadbury Dairy Milk has launched its latest initiative, the ‘Learners’ Pack’, as an extension of its widely loved campaign “New Neighbour | Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye,” which crossed over a billion impressions. This new pack celebrates India’s linguistic diversity by turning every chocolate wrapper into a small tool for cultural connection. The Learners’ Pack features everyday … Read more