Partnership underscores brand’s focus on the growing women’s sports and athleisure footwear segment Campus Activewear has announced the appointment of actress Kriti Sanon as the new face of its women’s category, marking a strategic move to strengthen its position in the women’s sports and athleisure footwear market. The association comes at a time when the segment is witnessing significant … Read more
The ethnic wear brand unveils its latest festive collection with a high-impact campaign led by the Bollywood star Aurelia, the women’s ethnic wear brand under Aditya Birla Fashion and Retail, has announced Ananya Panday as its new brand ambassador, coinciding with the launch of its festive campaign #HameshaTrending. The initiative aims to spotlight Aurelia’s latest festive collection, designed for the … Read more
Virtual blessings, aartis, and festive greetings now just a scan away at Siddhivinayak Metro Station This Ganesh Chaturthi, ICICI Lombard General Insurance is bringing a digital twist to tradition at Mumbai’s Siddhivinayak Metro Station. The brand has launched an interactive initiative titled “Scan for Siddhivinayak Bappa’s Darshan,” allowing thousands of daily commuters to experience a moment of devotion on the move. … Read more
New season features brand partnerships, second-screen interactivity, and enhanced rewards for participants and viewers The iconic quiz show Kaun Banega Crorepati (KBC) returns for its 17th season on Sony Entertainment Televisionand Sony LIV, once again hosted by Amitabh Bachchan. This season brings back beloved interactive elements like KBC Play Along, while also expanding its brand collaborations, viewer engagement opportunities, and prize … Read more
Amit Agarwal has been appointed as Chief Marketing Officer (CMO) and Business Head – Private Label & ZipCare at Croma. Sharing the news on LinkedIn, he expressed excitement about returning to the corporate world after a year of consulting D2C startups. With over 20 years of leadership experience at Google, Unilever, and GSK Consumer Healthcare, … Read more
Campaign highlights the evolving consumer shift from ‘making do’ to ‘living well’ Smart Bazaar has appointed McCann Worldgroup India as its creative agency, entrusting it with the mandate to drive its latest brand campaign. The campaign is rooted in a powerful insight – the changing mindset of Indian consumers, who are now moving from simply “making do” to … Read more
Festivals aren’t just about rituals anymore – for Gen Z, they’re also becoming the perfect backdrop for dating. And this Ganesh Chaturthi, Tinder’s new Double Date feature is finding its moment in the spotlight. In Mumbai, Ganesh Chaturthi isn’t just a cultural celebration – it’s a social experience. From pandal-hopping to street food crawls, the festive atmosphere … Read more
Through UMG’s global network, the partnership aims to bring Mad For Mussic’s repertoire to international audiences. Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Hindi film production house Maddock Films and its newly launched music label, Mad For Mussic, founded by producer-director Dinesh Vijan. Under this … Read more
Lufthansa German Airlines, in collaboration with WPP Media, has launched the latest edition of its flagship experience-driven campaign – Lufthansa Insider – featuring popular Indian actress Sreeleela. This new chapter artfully blends Lufthansa’s premium travel philosophy with Sreeleela’s charisma, creating a culturally rich narrative designed to inspire today’s modern, experience-seeking travelers. Crafted by Mindshare India in partnership … Read more
In the spirit of Ganesh Chaturthi – a festival that pulses through Mumbai with unmatched devotion and energy – Narayana Health SRCC Children’s Hospital has introduced a unique initiative: Health Ki Aarti. This campaign transforms traditional prayer into a celebration of good health, strong immunity, and the importance of preventive care. At the heart of Health Ki … Read more
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