Edelman India has rolled out a new offering-GCC Advisory Services-aimed at supporting Global Capability Centers (GCCs) as they establish or scale operations in the country. The service is designed to help these centers sharpen their positioning as innovation hubs for global enterprises. The new practice will support GCCs in shaping their India narrative through three … Read more
As excitement builds for Lollapalooza India 2026 – headlined by Linkin Park and Playboi Carti – BookMyShow has launched a clever outdoor campaign with brand partners, blending festival anticipation with playful wordplay. The campaign features a series of engaging OOH creatives across major cities, turning regular billboards into pop-culture moments that reflect the energy of … Read more
In the late 1990s, Shaktimaan wasn’t just a television superhero-he was a cultural icon. Played by Mukesh Khanna, India’s first homegrown superhero stood for strength, virtue, and justice, capturing the hearts of children across the nation. Every Sunday morning, millions of kids tuned in religiously to watch him save the day. At the same time, Parle-G, the iconic … Read more
Apsara, the iconic stationery brand from Hindustan Pencils, has announced an unexpected and heartwarming new face for the brand: Dali, India’s only painting dog. This one-of-a-kind collaboration introduces Dali as Apsara’s first-ever Brand Ambassa-dog, marking a bold and imaginative step in its creative journey. Known for decades as a brand that fuels imagination, Apsara has inspired generations … Read more
Shemaroo Entertainment Ltd., a trusted name in Indian entertainment for over 60 years, has announced the launch of Shemaroo Josh, its newest addition to the broadcast portfolio and the company’s first dedicated Hindi movie channel. Evolving from its earlier identity as the youth-centric Chumbak TV, the refreshed Shemaroo Josh steps boldly into the mass entertainment space-India’s most-watched television genre: … Read more
The Indian Broadcasting and Digital Foundation (IBDF), the apex body representing India’s television and digital streaming industries, has announced a significant leadership transition. Avinash Pandey will take over as Secretary General, following the departure of Siddharth Jain, who held the position since 2021. During his tenure, Jain played a key role in expanding IBDF’s scope beyond traditional broadcasting to … Read more
ByteDance, the parent company of TikTok, appears to be prepping for a possible return to India-even though the short-video platform remains officially banned. Two intriguing job openings listed in Gurugram, under the Trust & Safety division, have stirred speculation. These hiring activities coincide with Prime Minister Narendra Modi’s diplomatic engagement with President Xi Jinping at the SCO … Read more
BIG FM, in collaboration with the Adani Group, has rolled out a landmark sustainability campaign titled ‘Story of Suraj’, designed to amplify awareness around solar energy across India. Envisioned as a comprehensive 360-degree initiative, the campaign spanned 39 cities, blending radio, digital, and on-ground activations to foster action and dialogue on clean energy. The campaign launched with a nationwide content roadblock, introducing audiences … Read more
Akasa Air has named Naarayan T V as its Chief Marketing Officer, effective August 29, 2025. In his new role, he will lead marketing, corporate communications and ESG, customer experience, eCommerce, customer loyalty, and partnerships. Naarayan will also join Akasa’s Executive Committee. Welcoming him to the team, Vinay Dube, Founder and CEO, Akasa Air, said, “As we continue to scale, … Read more
Madison Media has named Vivek Das as its new Chief Digital Officer, bringing on board a seasoned leader from EssenceMediacom (now WPP Media). In his new role, Das will report to Ajit Varghese, Partner and Group CEO, Madison Media and OOH. Welcoming him to the team, Varghese said, “At Madison, we are building an AI-first planning framework and embedding digital-first … Read more
All Rights Reserved @2025ViralVault
