Unny Radhakrishnan will step down as CEO of Digitas India at the end of September, concluding a five-and-a-half-year stint with the agency and Publicis Groupe. Joining in 2020 after a leadership role at SHEROES, he brought over two decades of experience in digital, consulting, and technology, having earlier built Maxus into GroupM’s first fully integrated … Read more
Skechers, the comfort technology company, has signed Indian fast bowler Mohammed Siraj as its newest brand ambassador. The Gujarat Titans and Team India pacer will now compete in Skechers cricket footwear and feature in campaigns across the brand’s performance and lifestyle divisions. Commenting on the association, Siraj said, “Comfort and focus are everything for me on the field. Skechers gives me … Read more
Wellbeing Nutrition has unveiled its latest awareness campaign titled “Slow Release Supplements: Designed for Better Absorption”, highlighting the science behind nutrient absorption and its role in supplement efficacy. As demand for Magnesium, Omega-3, and Multivitamins rises due to lifestyle stress, poor sleep, and heart health concerns, the brand is shifting focus to a largely overlooked but critical aspect: … Read more
Publicis Groupe India’s bespoke unit ‘Team Drive’, in collaboration with Škoda Auto India, has unveiled ‘Recess’, the latest film in the ongoing ‘Fans Not Owners’ campaign. The creative mandate continues to be led by BBH India, under the Groupe’s ‘Power of One’ approach tailored specifically for Škoda. Following the well-received ‘Doda’ film, ‘Recess’ brings a fresh perspective by spotlighting the emotional connection young fans have … Read more
Global travel platform Skyscanner has announced Indian cricketer Suryakumar Yadav– popularly known as Mr. 360-as its first brand ambassador in India. The partnership comes at a time when 47% of Indians are willing to travel to watch live cricket, according to Skyscanner’s Pitch Perfect Journeys report, underscoring the rise of sport-led travel. Soon to lead Team India in the upcoming Asia Cup, Suryakumar’s energetic … Read more
Havas India has elevated Anupama Ramaswamy to Managing Director and Chief Creative Officer, from her earlier role as Joint MD & CCO. With Havas since October 2022, she expressed excitement on LinkedIn about leading with a vision that is “Fast, Fearless, Futuristic,” and building a culture where ideas and people thrive. A seasoned creative leader, … Read more
For Kolkata and beyond, Durga Pujo is more than a festival-it’s a feeling that transforms every street with colour, music, and tradition. As shiuli flowers bloom and dhaak beats fill the air, Pujo becomes a moment of celebration, style, and self-expression. This year, Pantaloons welcomes the festive spirit with its new campaign, ‘Hok Tomar Agomon’ (Celebrate Your Arrival)-a tribute to … Read more
Kraft Heinz, the maker of iconic brands like Heinz ketchup, Philadelphia cream cheese, and Jell-O, has announced plans to split into two independent, publicly traded companies-one focused on grocery essentials, and the other on sauces, spreads, and shelf-stable meals. The move effectively unravels the once-celebrated $45 billion merger of Kraft Foods and H.J. Heinz in 2015-a deal … Read more
ITW Universe, the sports, entertainment, and media consulting firm, has announced the launch of ITW Arc-a dedicated legal and compliance advisory division aimed at supporting brands and rights holders in today’s evolving regulatory landscape. Created to meet the increasing complexity of rules and regulations in sports, media, and entertainment, ITW Arc will help clients make informed, … Read more
The Board of Control for Cricket in India (BCCI) has officially invited Expressions of Interest (EOI) for lead sponsorship of the Indian national cricket team, launching a new sponsorship cycle with a strict eligibility framework. Interested parties must purchase the IEOI document by September 12 for a non-refundable fee of ₹5 lakh plus GST, and submit their bids by September 16. However, BCCI … Read more
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