Day: September 5, 2025

Fifth film in the ‘Dignity of Labour’ series challenges societal perceptions of entrepreneurship and class. Urban Company, in collaboration with Talented and Superfly Films, has released its fifth film under the powerful ‘Dignity of Labour’ series, titled ‘Chhote Sapne?’. The film shines a spotlight on the entrepreneurial spirit of Urban Company’s service professionals – individuals who, despite building thriving careers with … Read more

Greatness is now a choice, as Nike challenges a new generation to simply begin. Nearly four decades since it first launched the iconic “Just Do It” slogan, Nike is bringing it back-this time with a twist. The brand has unveiled a powerful new global campaign titled “Why Do It?”, aimed at a generation of athletes navigating a world where trying … Read more

Brand’s latest campaign encourages walking ahead with style and confidence. Flite, the family fashion footwear brand from Relaxo Footwears, has announced the appointment of Bollywood actor Sanya Malhotra as its new brand ambassador. The announcement coincides with the launch of Flite’s new festive and wedding season footwear range-designed to offer style, comfort, and confidence for every celebration. Embracing … Read more

The campaign highlights Yakult as the ‘Gut Expert’ for nutrient absorption, digestive wellbeing, and everyday health Yakult Danone India has launched its latest television commercial featuring actor Taapsee Pannu, placing a spotlight on the often-overlooked hero of good health – the gut. The campaign, titled “Yakult – The Gut Expert,” aims to build awareness about the crucial role gut … Read more

Brand underscores its legacy of reliability and long-term commitment through a powerful nationwide rollout Asian Paints, India’s leading paints and décor brand, has launched a new nationwide campaign titled ‘Decades of Trust, Warranty that Lasts’, reaffirming its position as a symbol of lasting reliability and protection for Indian homeowners. A Promise That Withstands Time At the … Read more

Sunsilk has launched a bold new brand chapter with a refreshed identity and a record-breaking campaign, Nachdi Kudi, in collaboration with the iconic Mohan Sisters-Neeti, Shakti, and Mukti. Certified by the Asian Book of Records, this campaign isn’t just a relaunch-it’s a cultural movement celebrating sisterhood, self-expression, and individuality. A Brand Reimagined The relaunch includes: Sunsilk’s transformation aims … Read more