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Taapsee Pannu Joins Aukera as ‘Partner in Purpose’ to Champion Choice and Empowerment

 In a bold move that reflects purpose-driven branding, Aukera, the new-age grown diamond jewellery brand, has announced Taapsee Pannu as its ‘Partner in Purpose’. The collaboration is grounded in shared values of female empowerment, self-expression, and authentic individuality-core principles that define both the brand and the celebrated actor. A Partnership of Purpose Aukera’s ethos is to redefine luxury jewellery by making it not just … Read more

AllThingsBaby Appoints Athiya Shetty as Brand Ambassador to Champion Premium Parenting in India

AllThingsBaby (ATB), India’s leading curated platform for premium mother and baby products, has announced the onboarding of actor and first-time mother Athiya Shetty as its new Brand Ambassador. The collaboration marks a strategic step in ATB’s journey to deepen its connection with millennial and Gen Z parents across India. Empowering Modern Parenthood Founded in 2019 by Tejal Bajla and Akshay Jalan, AllThingsBaby has … Read more