On the occasion of Teachers’ Day, Godrej Enterprises Group (GEG) launched a heartwarming campaign titled “The Classroom of Curiosity”-a tribute to the spirit of learning and the lifelong impact of teachers. The initiative celebrates curiosity as the seed of innovation and honors educators who nurture it in every learner. In a refreshing twist, Godrej employees stepped … Read more
CaratLane, in collaboration with BBH India, has launched its latest Pujo campaign for West Bengal titled “Mayer Aashirbad”. Marrying timeless tradition with heartfelt romance, the campaign reimagines Durga Puja as the perfect occasion for a proposal-positioning CaratLane’s proposal rings as symbols of sincere, lasting love. Speaking on the vision, Saumen Bhaumik, Managing Director, CaratLane, said:“Love and … Read more
Tata AIA Life Insurance has launched Tata AIA Health Buddy, India’s first 24×7 health and wellness companion from a life insurer – blending insurance, preventive care, and everyday wellness into a single, consumer-centric offering. To introduce Health Buddy in an unexpected, relatable way, Tata AIA rolled out a quirky campaign aboard the bustling Mumbai Metro (Versova … Read more
KT Professional, the premium haircare brand known for its salon-quality formulations, has launched a new television commercial (TVC) featuring Bollywood icon Jacqueline Fernandez. Titled “My Hair, My KT”, the campaign reinforces the brand’s commitment to “Luxury Haircare Without Compromise” and positions KT Professional as an accessible, everyday essential for professional haircare at home. The campaign’s central message – #KTEverywhere – … Read more
Campaign “Good Morning with Noice” celebrates simplicity, nourishment, and everyday comfort Actor and wellness advocate Genelia D’Souza, who embraced veganism at 37, has partnered with premium food brand Noice to champion the beauty of simple, nourishing, homestyle breakfasts. Rooted in authenticity and clean eating, the campaign titled “Good Morning with Noice” captures the essence of starting your day right-with real … Read more
Extension of ‘Mitti Ki Chitthi’ campaign highlights soil health and the farmers behind every chip Lay’s has launched its first-ever limited-edition packs featuring Indian farmers, placing them front and centre in a heartfelt tribute to the heroes of agriculture. These special packs are a powerful extension of the brand’s acclaimed ‘Mitti Ki Chitthi’ campaign, which emphasizes the critical role of soil … Read more
After winning hearts across the country with his musical flair, Himesh Reshammiya is back-not just as the beloved singer-composer, but once again donning his iconic Ravi Kumar avatar for KFC’s latest Epic Savers campaign. With his signature sunglasses in hand, slow-motion hair flips, and unmatched swagger, Ravi Kumar makes a grand entrance into a KFC restaurant. His declaration is as dramatic as ever: … Read more
IKEA India has launched its new festive campaign, Cook Up Some Magic, highlighting the emotional and cultural significance of food during celebrations. Conceptualised by Leo Burnett, the campaign captures how food becomes the heartbeat of Indian festivities-bringing families together through shared meals and joyful moments. The campaign film opens with a dinner party paused in time, … Read more
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