KathaVersse Media Network is doubling down on original micro drama IPs to capture India’s rapidly expanding digital entertainment market – projected to hit $5 billion within five years as part of a $10 billion global market by 2030. Micro Dramas: The Next Big Content Wave Serialized micro dramas – short, snackable, and highly engaging – are emerging as a powerful … Read more
Hero MotoCorp, India’s largest two-wheeler maker, has appointed Harshavardhan Chitale as its new CEO, effective January 5, 2026. He succeeds Vikram Kasbekar, who returns to his role as executive director and CTO. A veteran with over three decades of experience across industrial automation, lighting, IT services, and digital transformation, Chitale has led multinational businesses in … Read more
Publicis Media India, part of Publicis Groupe, has appointed Ravi Bhaya as Chief Client Officer, based in Mumbai and reporting to Lalatendu Das, CEO, Publicis Media South Asia. With over two decades of global experience across India, Germany, South Africa, Indonesia, Vietnam, Singapore, and North America, Bhaya has led client transformation, growth strategy, and digital … Read more
Summercool, one of India’s leading home and kitchen appliance brands, has unveiled its maiden television commercial (TVC), starring Bollywood superstar Ajay Devgn as the brand’s first-ever ambassador. The campaign, titled “Summercool, Life Banaye Wonderful,” also features veteran actor Govind Namdev in a supporting role. The Campaign The 30-40 second TVC captures relatable household moments, highlighting how Summercool appliances bring comfort, convenience, durability, and affordability into everyday … Read more
MO – India Today Group’s Gen Z-first brand – has unveiled Secret Lives of Teenagers (SLOT), a bold, disruptive Insta-first podcast series that puts Gen Z on center stage and lets them speak for themselves. Presented by Swiggy, the six-part series brings together a diverse set of dynamic teenagers – including students from some of the world’s leading … Read more
OpenAI – the maker of ChatGPT – is gearing up to launch an AI-powered hiring platform that could become a direct competitor to LinkedIn. The platform, titled OpenAI Jobs Platform, is expected to go live by mid-2026 and aims to transform recruitment by using AI-driven matchmaking to connect businesses with top talent. AI-First Recruitment In a recent blog post, Fidji Simo, CEO of … Read more
New identity aims to unify its growing global portfolio under a single corporate brand Hospitality major OYO has announced a significant corporate rebranding, renaming its parent entity Oravel Stays to PRISM, reflecting its evolution into a global travel and hospitality ecosystem. The move comes ahead of the company’s much-anticipated public listing, signaling its ambition to operate at a broader, international scale. … Read more
Edtech unicorn reports sharp drop in losses and strong revenue growth ahead of ₹3,820 Cr public listing Edtech unicorn PhysicsWallah (PW) has significantly ramped up its marketing investments, spending ₹276.2 crore on advertising and publicity in FY25-nearly 10% of its total revenue. This marks a sharp push in brand building as the company gears up for its ₹3,820 crore IPO, according … Read more
Elon Musk’s EV pioneer enters India’s premium auto market amid cautious optimism and high import duties After years of speculation, stalled talks, and eager anticipation, Tesla has finally made its official debut in India. The first customer delivery – a Model Y – was handed over to Maharashtra Transport Minister Pratap Sarnaik at Tesla’s newly opened showroom in Bandra Kurla Complex (BKC), … Read more
New 18% GST on delivery charges to further raise order costs starting September 22 Ordering food online is about to become more expensive for millions of Indian consumers, as top delivery platforms Zomato, Swiggy, and magicpin have increased their platform fees in the lead-up to the festive season. In addition, a new 18% Goods and Services Tax (GST) on delivery charges will come into effect from … Read more
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