Sriram Iyer has joined PepsiCo India as Brand Marketing Director, leading Quaker and whitespace innovation across the foods portfolio. Previously with The Mahindra Group as senior general manager for brand, Iyer brings over 15 years of experience from companies including Kimberly-Clark, Mondelez, and Nestle.
Deepshikha Bhardwaj, former client leader at Wavemaker, has joined Schbang as national lead for media strategy. With over 15 years of experience across Dentsu Carat, Publicis, and Wavemaker, she has led mandates for brands like Perfetti Van Melle India, Mother Dairy, TCPL North, and Unicharm. At Schbang, she will focus on building data-led, creative-first media … Read more
Jagran New Media, the digital arm of Jagran Prakashan Limited, has introduced a premium subscription offeringfor Jagran.com, aiming to deliver a cleaner, more engaging, and highly personalized news experience to its readers. The subscription is designed to give users ad-free, distraction-free access to credible news across devices, alongside a suite of exclusive features that strengthen reader engagement and loyalty. … Read more
JioStar, the official broadcast and digital partner of the ICC Women’s Cricket World Cup India 2025, has launched its new campaign film, “Jersey Wahi Toh Jazba Wahi,” ahead of the highly anticipated tournament. The World Cup, set to be played across India and Sri Lanka, will kick off on September 30, 2025, and will be broadcast live and exclusive … Read more
Brand highlights the power of fragrance in making every home moment special Pour Home, the home fragrance brand from Hamilton Sciences Pvt. Ltd., has launched a new television commercial featuring Bollywood star Kareena Kapoor. The film captures a relatable post-vacation moment as Kareena steps back into her home, instantly refreshing her space with Pour Home’s … Read more
Campaign reimagines walls as expressive canvases, blending luxury, design, and self-expression McCann Worldgroup India has teamed up with Asian Paints to unveil a striking new campaign for Royale Glitz, the brand’s ultra-luxury interior paint, fronted by global icon Deepika Padukone. The campaign transforms walls from mere surfaces into vibrant storytellers, inviting consumers to view their … Read more
Classic, Bullet, Meteor, and Hunter 350 to become more affordable starting September 22 Royal Enfield has announced significant price cuts across its entire 350cc motorcycle lineup, reducing prices by up to ₹22,000. The move comes in response to the Central Government’s recent decision to slash GST on two-wheelers up to 350cc from 28% to 18%. … Read more
ACKO has launched a high-octane brand campaign bringing together MS Dhoni and R Madhavan for the very first time on screen. Positioned as India’s go-to car-care partner, the campaign highlights ACKO’s promise of simplifying insurance and making every car owner’s journey smoother and safer. A Cinematic Take on Car Care Directed by acclaimed filmmaker Vasan Bala and conceptualized by Leo, the campaign blends … Read more
MiQ, the global programmatic media partner, has announced a major expansion of its India leadership team through a series of key elevations and new strategic hires. The move comes on the heels of the company’s recent unveiling of MiQ Sigma, its AI-powered platform set to revolutionize media buying. The leadership changes include: MiQ India also welcomes … Read more
PepsiCo India has expanded Mountain Dew’s portfolio with the launch of a new 400ml PET pack priced at ₹20, reinforcing its commitment to offering value-driven choices and making the brand even more accessible to consumers across India. The launch is supported by a new television commercial featuring Mountain Dew’s brand ambassador, Hrithik Roshan, directed by acclaimed filmmaker Ali Abbas Zafar. … Read more
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