PwC India today announced the release of its ‘Voice of the Consumer 2025: India perspective’ survey report, which is a value recipe for the Indian food industry. To gain deeper insights into how consumer preferences are shaping the sector, the survey engaged over 21,000 participants across 28 countries, including 1,031 participants from India. As consumer … Read more
Sony Pictures Networks India (SPNI) has appointed Gaurav Laghate as Head of PR and Corporate Communications, effective September 2025. With over 17 years in journalism, most recently as senior editor at Mint covering media, entertainment, and advertising, Laghate will lead SPNI’s communications strategy to strengthen corporate reputation and stakeholder engagement. Reporting to MD & CEO … Read more
Screenings kick off with the high-voltage India–Pakistan clash on September 14. PVR INOX has announced that it will bring the excitement of the Asia Cup 2025 to the big screen, screening India’s matches across more than 200 cinemas nationwide in collaboration with ITW Universe and the Asian Cricket Council. The initiative begins with the much-anticipated … Read more
Mumbai agency to lead social-first campaigns to boost the brand’s digital footprint. Scribbld, the Mumbai-based independent creative and digital agency, has been awarded the digital and social media mandate for Foot Locker India. Under this partnership, Scribbld will spearhead Foot Locker India’s digital presence with social-first campaigns aimed at accelerating the brand’s growth and deepening … Read more
Swetha Iyer to lead the APAC practice, strengthening presence in Southeast Asia and deepening global brand partnerships. Elephant, one of India’s leading independent design and brand consultancies, has announced its expansion into Asia Pacific with the launch of a new hub in Singapore. The APAC operations will be helmed by Swetha Iyer, who brings extensive experience … Read more
The campaign highlights Berger’s promise of “No Daag. No Tension. Only Beautiful Walls.” Berger Paints India, a pioneer in washable interior emulsions, has launched a fresh television and digital campaign for Berger Easy Clean Interior Paint, reinforcing its long-standing promise of stress-free, stain-free walls. Conceptualised by Lowe Lintas, the ad film captures the charm of childhood mischief … Read more
The campaign celebrates cricket’s spirit while highlighting Birla Tyres’ legacy of strength and reliability. Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025 and marked the occasion with the launch of its new campaign film, “Rolling with Champions.” The campaign celebrates the shared values of cricket and Birla Tyres – strength, … Read more
The campaign highlights Reno 14’s smooth performance and sleek design, resonating with India’s next-gen consumers. OPPO India has launched the OPPO Reno 14 with its flagship digital campaign, “Smooth OPPOrator.” The campaign stars Indian footballer Rahul KP, who embodies the brand’s message of smooth performance, precision, and effortless style. Since its launch, the campaign has captured attention nationwide, clocking millions … Read more
Killer Launches “I Wear India” Campaign to Celebrate Asia Cup 2025 Partnership with Meezaan Jafri The campaign celebrates Indian denim pride, youth culture, and global style leadership. Killer, the iconic denim brand from the house of Kewal Kiran Clothing Limited (KKCL), has unveiled its latest campaign, “I Wear India, I Wear Killer,” marking its official partnership with … Read more
Aditya Nair has joined super.money, Flipkart’s fintech platform, as Head of Marketing. He moves from Zomato, where he led brand marketing for its food delivery business, driving media, social, content, PR, and partnerships with a ₹250+ crore budget. With prior stints at PhonePe, Disney Star, Raymond, and Godrej Appliances, Nair brings rich cross-sector experience in … Read more
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