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Casio India’s Durga Puja Campaign Celebrates Family, Time, and Togetherness

A heartfelt film highlights how gifting time can create lasting memories Casio India has unveiled a touching Durga Puja campaign that beautifully captures the spirit of family, love, and shared moments. By placing a Casio timepiece at the heart of the story, the brand transforms a watch into a powerful symbol of togetherness and cherished … Read more

Beardo and Dot Media Launch Bold ‘NSFW’ Campaign, Redefining Everyday Grooming

Campaign celebrates Main Character Energy, making daily grooming aspirational and unapologetically confident Beardo, the premium beard and hair care brand from Marico, has rolled out its latest campaign NSFW, conceptualised by Dot Media under the creative direction of Danny Advani. The campaign reflects the cultural shift where male grooming is no longer an occasional activity but an … Read more

Zypp Electric Celebrates 8 Years with Viral ‘Green Hai Toh Zypp Hai’ Campaign, Boosting EV Awareness

Community-driven initiative generates 25M+ impressions, sparks conversations on sustainability and road safety Zypp Electric, India’s leading EV rental platform, celebrated its 8th Foundation Day with the remarkable success of its viral campaign ‘Green Hai Toh Zypp Hai.’ The campaign not only marked eight years of Zypp’s journey but also significantly amplified awareness around electric vehicle (EV) adoption … Read more

Pepperfry Launches ‘Why Wait for Diwali’ Campaign, Urges Customers to Shop Smart & Early

Campaign encourages consumers to skip the last-minute rush and unlock festive offers now Pepperfry, India’s leading e-commerce furniture and home décor marketplace, has rolled out its latest festive campaign, ‘Why Wait for Diwali’, designed to challenge traditional shopping habits and encourage customers to upgrade their homes ahead of the festive rush. Diwali has long been the … Read more

MagickHome Launches ‘Season of Magick’ Festive Campaign, Blending Culture & Elegance

Digital-first initiative features Gokul Ganesh and Madhuri Braganza; offers exclusive festive rewards for homeowners MagickHome India, the modular interiors brand, has unveiled its festive campaign ‘Season of Magick’, celebrating togetherness, culture, and the joy of beautifully designed living spaces. Timed with India’s most awaited festive season, the campaign seeks to inspire homeowners to reimagine their interiors, … Read more

Fortis Gurgaon Spurs Eye Donation Awareness with 500+ Pledges

FMRI strengthens its Hospital Cornea Retrieval Program and highlights corneal blindness challenges during National Eye Donation Fortnight Fortis Memorial Research Institute (FMRI) marked National Eye Donation Fortnight (August 25 – September 8) with a remarkable milestone – securing over 500 eye donation pledges, a strong step forward in combating corneal blindness through increased awareness and participation. … Read more

Unidentified Russian cybercriminal hacks India TV YouTube Channel, Over 2 Lakh Videos Deleted

India TV, one of the nation’s leading Hindi news broadcasters, has confirmed that its official YouTube channel was hacked by unidentified entities suspected to be of Russian origin, leading to the deletion of over 2 lakh videos from its archives and disrupting its YouTube live feed. This alarming incident has taken place at a time … Read more