ITC Candyman, the beloved confectionery brand known for its playful spirit and vibrant flavours, has unveiled a unique digital initiative for children – “Once Upon a Time by Candyman.” This first-of-its-kind platform transforms storytime into an interactive, personalised experience, setting a new standard for child-focused brand engagement in India. In an era where screen time often replaces … Read more
Bold Care, the men’s sexual wellness brand co-founded by Bollywood actor Ranveer Singh, has announced the return of its flagship #Sextember campaign, turning September into an annual celebration of men’s health and wellness. Building on the buzz from last year, the 2025 edition takes the movement further by blending humor, culture, and creativity to keep conversations about men’s sexual wellness … Read more
Alamode by Akanksha, the popular homegrown fashion label with a community of over 1.1 million followers, has officially rebranded as Miss Mosa by Akanksha. The move marks the brand’s evolution from a trend-focused label to a community-driven fashion movement, celebrating individuality, creativity, and self-expression for the modern Indian woman. “The decision to rebrand is about much more … Read more
AI-generated chaos meets cricket in CRED’s latest surreal campaign CRED has dropped yet another bizarre ad, this time featuring Gautam Gambhir – and it might be its strangest yet. The spot opens with a disembodied head perched atop an ice cream cone, which suddenly licks the Indian cricket team coach before the duo morph into … Read more
Comedian-rapper duo bring humour and music to a relatable inflight pain point For anyone who has ever dealt with a crying baby, a chatty neighbour, or someone loudly watching videos on a flight, Active Noise Cancellation (ANC) is more than a feature – it’s a lifeline. boAt taps into this universal flier frustration with its … Read more
New program offers mentorship, talent network, and early access to cutting-edge tools for pre-idea entrepreneurs OpenAI has unveiled ‘Grove’, a first-of-its-kind initiative aimed at nurturing early-stage AI entrepreneurs – even those who don’t yet have a fully-formed business idea. Positioned as a launchpad rather than a traditional accelerator, Grove is designed to help curious, ambitious individuals … Read more
Marketing expenses rise 37% as revenue touches ₹6,042 crore Online fashion platform Myntra delivered a stellar performance in FY25, reporting a 28% year-on-year jump in advertising income to ₹914.5 crore and a massive 1,674% surge in profit after tax to ₹548.3 crore, up from ₹30.9 crore in FY24. Myntra’s revenue grew 18% to ₹6,042 crore, compared to ₹5,121 crore the previous year. Advertising … Read more
Marketplace services more than double while overall revenue rises 14% E-commerce major Flipkart posted a robust performance in FY25, reporting a 27% year-on-year jump in advertising revenue to ₹6,317 crore, which accounted for 31% of its total revenue. The Walmart-backed company also managed to significantly narrow its net loss by 37%, reducing it from ₹2,359 crore in FY24 to ₹1,494 crore … Read more
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