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Day: September 16, 2025

Ferrero India Appoints Zoher Kapuswala to Lead Marketing Across Entire Portfolio

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Ferrero India has expanded Zoher Kapuswala’s mandate, appointing him to lead marketing across its full portfolio-Ferrero Rocher, Nutella, Tic Tac, and Kinder-effective September 1, 2025. With over two decades in FMCG, including a decade at Ferrero, Kapuswala has driven innovation-led campaigns and consumer engagement, from revitalising Tic Tac to immersive activations for Ferrero Rocher. His … Read more

India’s OTT audience hits 601 million, paid subscriptions at 148 million: Ormax Report

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The surge in Connected TV highlights evolving audience habits and deeper engagement opportunities for platforms and advertisers. Media consulting firm Ormax Media has released the fifth edition of The Ormax OTT Audience Report: 2025. Conducted in June and July 2025, the study is based on a robust sample of 15,600 respondents across urban and rural India. According to … Read more

VML India elevated Milan Nakrani to Head of Media from Assistant GM – Media

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VML India has elevated Milan Nakrani to Head of Media from Assistant GM – Media. With over 14 years in digital media, including a long stint at Mirum, Nakrani has evolved from managing campaigns to leading integrated media strategy. Known for blending data, creativity, and technology, he aims to build future-ready media ecosystems, explore emerging … Read more

India’s fitness community turns out in force as 7,000+ join the cult UNBOUND Challengers

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A celebration of every age, fitness level and lifestyle in India’s fitness movement India’sleading fitness and wellness platform cult hosted cult UNBOUND Challengers, a nationwide quarterly fitness challenge spanning 104 cult centres across six cities, drawing more than 7,000 participants to compete in strength and endurance events and earn All-India rankings. The community-driven competition took … Read more

Kotak Mutual Fund Launches ‘SIP Karo, Naya Future Start Karo’ to Tackle Quick Money Addiction

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Kotak Mahindra Asset Management Company Ltd. (KMAMC), popularly known as Kotak Mutual Fund, has unveiled a nationwide campaign titled “SIP Karo, Naya Future Start Karo.” The initiative addresses the rising issue of quick money addiction, urging investors to move away from speculative shortcuts-such as gambling, lotteries, and fake social media tips-that often lead to financial distress. At the heart … Read more

Vestige Unveils ‘Suraksha Bandhan’ Campaign to Promote Menstrual Wellness and Self-Care

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Vestige Marketing Pvt. Ltd., one of India’s leading homegrown direct selling companies, has launched its latest initiative-‘Suraksha Bandhan’-a campaign that redefines protection through the lens of self-care and menstrual hygiene. Featuring DewGarden Fly sanitary napkins, the campaign encourages women to embrace wellness as an act of empowerment and self-love. Traditionally, protection has been perceived as something … Read more

Spotify Launches ‘Spotify Gets You’ Campaign with Kareena Kapoor Khan & Saif Ali Khan

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Spotify has rolled out a new campaign featuring Bollywood duo Kareena Kapoor Khan and Saif Ali Khan, spotlighting the power of personalisation at the heart of the platform’s music experience. Titled ‘Spotify Gets You,’ the campaign cleverly captures the bond between listeners and Spotify’s tailored recommendations-often so precise that it feels as though the platform understands users better … Read more

Nushrratt Bharuccha Named Brand Ambassador for Oshea Herbals

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Personal care brand Oshea Herbals has announced Bollywood actress Nushrratt Bharuccha as its new face, reinforcing its mission to bring together herbal wisdom and modern science for safe, effective, nature-led beauty solutions. With a portfolio of over 450 products across skincare, haircare, bath & body, and salon categories, Oshea Herbals has steadily built its reputation over the past decade by blending natural ingredients … Read more

Marico Appoints Fatima Sana Shaikh as Brand Ambassador for Kaya

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Marico Limited has announced actor Fatima Sana Shaikh as the new brand ambassador for Kaya, its dermatologist-developed skincare range. The move underscores Marico’s efforts to strengthen Kaya’s connect with a new generation of consumers seeking authentic, science-backed beauty solutions. Kaya’s portfolio comprises 75+ products, co-created with dermatologists and designed specifically for Indian skin. The range spans solutions for acne, pigmentation, sun … Read more

ZOFF Foods Appoints Chef Natasha Gandhi as Digital Ambassador to Drive Digital-First Growth

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Spice and food brand ZOFF Foods has announced the appointment of Chef Natasha Gandhi-Season 6 MasterChef India finalist and Forbes India Top 100 Digital Star-as its first Digital Ambassador, reinforcing its commitment to a digital-first growth strategy. The move follows ZOFF’s recent offline retail tie-ups with Reliance Retail and D-Mart, along with its entry into the ready-to-cook segment. As Indian households increasingly demand healthy … Read more

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