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Day: September 17, 2025

Rannvijay Singha Named Brand Ambassador for Blyp smart parking and mobility platform.

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The youth icon will front campaigns for the rebranded Blyp, the hyper-local valet and smart parking platform formerly known as ParkMate, has announced Rannvijay Singha as its official brand ambassador. The collaboration marks a significant step in Blyp’s refreshed brand journey, aimed at building stronger connections with audiences across urban centres and Tier-II and Tier-III cities. Blyp offers … Read more

Mercedes-Benz India Celebrates Dreamers with ‘Dream Days’ Campaign

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Team X, part of BBDO India, delivers an immersive print and digital push for the luxury marque. Mercedes-Benz India has unveiled its festive campaign, Dream Days, conceptualised by Team X, part of BBDO India. Positioned as an ode to the nation’s dreamers, the campaign is anchored on the theme “A Dream is Never Too Far Away.” Through this … Read more

TBWA\India appoints Rohit Mukherjee as Executive Creative Director

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TBWA\India has appointed Rohit Mukherjee as Executive Creative Director at its Gurgaon office, where he will champion the agency’s Disruption philosophy and creative excellence. With nearly two decades in advertising, Rohit has led impactful campaigns at Dentsu Creative Isobar, Publicis, McCann, DDB Mudra, and Bates for brands like Airtel, Nestlé, Colgate-Palmolive, and Dabur. His work, … Read more

Yum! Brands appoints Manish Guptaa as its new Chief Marketing Officer

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Yum! Brands has appointed Manish Guptaa as its new Chief Marketing Officer. Previously Chief Digital and Technology Officer, Guptaa drove the brand’s digital-first strategy by integrating marketing, data, and technology to power business growth. With a career spanning Maruti Suzuki, Spice Mobile, Karbonn Mobiles, and Jubilant FoodWorks, he has built expertise across marketing, digital innovation, … Read more

Innocean appoints Jijo Thomas as Vice President of Media

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Innocean has appointed Jijo Thomas as Vice President of Media, where he will lead integrated media strategy, AI-driven delivery, measurement, and scale hyperlocal marketing for Kia India. With prior experience at Swiggy driving media strategy and investments, Jijo’s mandate will also include communications planning, consumer insights, and brand strategy. Innocean’s leadership highlighted his blend of … Read more

Unilever appoints Srinivas Phatak as its new Chief Financial Officer

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Unilever has named Srinivas Phatak as its new Chief Financial Officer, following his tenure as Acting CFO since March 2025. With over 25 years at Unilever, Phatak has held key roles including Deputy CFO, Controller, and CFO of Hindustan Unilever Limited (2017–2021). CEO Fernando Fernandez praised his financial rigour, strategic clarity, and leadership, expressing confidence … Read more

AnyMind Group launches AnyLive for Creators to unlock new opportunities for creators and brands

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AnyMind Group launches AnyLive for Creators, enabling content creators to generate their own AI avatars New offering enables influencers and content creators in Southeast Asia and East Asia to create their own AI avatars and earn from sales generated through the avatar; Malaysian creator, Bella Khan, becomes the company’s first signed creator AnyMind Group, a … Read more

ixigo Partners with CRED to Power Flight Bookings for the Newly Launched CRED IndusInd Bank RuPay Credit Card

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ixigo, India’s leading AI-based travel platform, has partnered with CRED to exclusively power flight bookings for CRED’s newly launched CRED IndusInd Bank RuPay Credit Card. Through this partnership, cardholders will now be able to seamlessly book flights within the CRED ecosystem with ixigo’s robust flight inventory and technology powering the entire booking experience. This collaboration … Read more

Nykaaland to Debut in Delhi-NCR This November with Beauty, Music, and Masterclasses

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The three-day beauty and lifestyle festival will feature 60+ brands, celebrity-led masterclasses, and live performances. After two successful editions in Mumbai that attracted over 40,000 attendees, Nykaaland is set to make its Delhi-NCR debut from November 7–9, 2025. Co-produced by Nykaa and BookMyShow Live, the festival will be hosted at NSIC Grounds, Okhla. This three-day experiential festival will unite more than 60 global and Indian … Read more

Johnson Controls-Hitachi to Rebrand as Bosch Home Comfort India

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The name change follows Bosch’s full acquisition of the joint venture and marks a new chapter for the company. The board of Johnson Controls-Hitachi Air Conditioning India Ltd. has approved a proposal to rename the company as Bosch Home Comfort India Ltd., aligning with its new ownership under Germany’s Robert Bosch GmbH. A postal ballot process has been initiated to secure … Read more

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