FCB Ulka has elevated Arnab Ray to Managing Partner, Growth, recognizing his pivotal role in shaping Tata Motors’ PV and EV campaigns over the past six years. From the New Forever brand philosophy to EV initiatives like 100 Reasons to Go EV and Easy to EV, Arnab has driven impactful, integrated work. In his new … Read more
Families morph into Yamraj’s clan, fishmongers, and ghosts until Exide steps in to save the day. Power cuts have the ability to turn calm, collected households into scenes of absolute chaos – and VML India has captured that perfectly in its latest campaign for Exide Inverter Batteries. The three-film campaign cleverly dramatizes the impact of power … Read more
From 15 Sept to 15 Oct, Faasos serves up bold new shawarmas starting at just ₹149 across India. Your favorite wrap gets a bold new flavor twist this October Faasos, one of India’s most loved food brands from Rebel Foods, is all set to bring back its iconic Shawarma Fest 2025. The celebration kicked off … Read more
‘Duologue NXT’ presented by Radico Khaitan is the newest addition to the acclaimed Duologue with Barun Das universe, which has completed three seasons of iconic conversations with legends like David Cameron, Oliver Kahn, NR Narayana Murthy, and Allu Arjun among others. Now, the inaugural season of ‘Duologue NXT’ on News9 presents a compelling line-up of … Read more
Celebrate the season with a timeless classic, a fresh story, and an endless love for jewellery Indriya by Aditya Birla Group celebrates the festive season with its new collection, ‘Alka’, unveiled in a soulful music video with a recreated legendary song, ‘Dil Abhi Bhara Nahin’. The video features Aditi Rao Hydari and Siddharth coming together … Read more
Riding the wave of India’s EV boom, Noise and TVS Motor Company have teamed up to unveil India’s first smartwatch-to-electric-scooter integration-the TVS iQube Noise Smartwatch. Priced at ₹2,999 and bundled with a free 12-month Noise Gold subscription, the watch is being positioned as more than wristwear-it’s now a mobility companion. The integration allows riders to access vehicle data directly on their wrist. Key … Read more
IDFC FIRST Bank has appointed Shreepad Shende as Chief Marketing Officer, succeeding TV Narayan. With over seven years at the bank, Shende has led marketing, communications, business excellence, and corporate strategy. He previously held senior roles at Nokia, ICICI Bank, Tata AIG Life Insurance, and HDFC Bank.
Zee Entertainment Enterprises has named Siju Prabhakaran as its new Chief Business Officer, succeeding Ashish Sehgal, who exited in August. A Zee veteran since 2000, Prabhakaran has held multiple leadership roles over 24 years, most recently serving as Chief Cluster Officer for the South and West regions across linear and OTT businesses.
District by Zomato is turning nostalgia into marketing gold with its latest Instagram film featuring Zayed Khan. The spot references his iconic transformation scene from Main Hoon Na, where Lucky trades his rebellious persona for a clean-cut Lakshman look – this time with a modern salon twist. In the film, Lucky experiments with multiple hairstyles before … Read more
Jim Beam, the world’s No. 1 bourbon, has announced a multi-year global partnership with the Cadillac Formula 1 Team, marking a milestone collaboration that unites two American icons on the global motorsport stage. The Cadillac Formula 1 Team, formed by TWG Motorsports and General Motors, will make its debut in the FIA Formula 1 World … Read more
All Rights Reserved @2025ViralVault
