Cleartrip, a Flipkart company, has elevated Gaurav Patwari to Chief Business Officer – Air. In his expanded role, he will also oversee Cleartrip’s B2B, Flipkart Travel, and Train businesses. With over 20 years of experience in aviation, travel, and financial services, Patwari has been key to scaling Cleartrip’s air business and driving customer-first innovations like … Read more
Eveready Industries India, a brand synonymous with batteries and flashlights, has announced its entry into the mobile accessories segment, marking a strategic move to meet the growing demand for fast-charging and connected lifestyle solutions. With a legacy of over 100 years in power solutions, the company has launched a comprehensive range of products including power … Read more
Rapido, the bike-taxi, auto, and cab aggregator, has launched two festive ad campaigns – #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri – to help commuters navigate heavy traffic and reach their destinations on time. With the festive season bringing large crowds to pandals, garba venues, and family gatherings, Rapido is offering a range of mobility options, including Bike-Taxis, … Read more
Flipkart’s flagship Big Billion Days (BBD) sale returns with a fresh twist – this year, the e-commerce giant is targeting bachelors with its new campaign, ‘Bachelor Upgrade Yojana.’ Conceptualised by 22feet Tribal Worldwide, the campaign leverages an AI-powered WhatsApp bot designed to make home upgrades effortless. Users can simply click and share pictures of their rooms with the bot, … Read more
foundit, a leading jobs and talent platform, has launched its latest brand film, “Boss Aaj Kal,” starring Indian cricketer Jasprit Bumrah. The campaign humorously explores how access to the right opportunities can empower employees and reshape how bosses interact with their teams – ultimately transforming workplace dynamics. The film uses a light-hearted narrative and modern visual style to … Read more
Tata Tea Gold has unveiled its festive campaign, “Banglar Shilpi Shojjito Pujo,” paying tribute to the rich artistic heritage of West Bengal during Durga Puja. As part of this initiative, the brand has launched ten limited-edition festive tea packs created in collaboration with some of Bengal’s most celebrated artists. Each pack captures the essence of Durga Puja through diverse … Read more
Dollar Industries has launched a fresh TVC for its women’s wear brand Dollar Missy, featuring brand ambassador Yami Gautam. The campaign positions Missy leggings as the ultimate match for every outfit, brought to life with the tagline “Missy ne bana di jodi.” The film showcases a series of everyday style moments – from casual tops to elegant kurtis – … Read more
Royal Enfield has taken a major step towards digital commerce by partnering with Flipkart to make its motorcycles available online. For the first time, the iconic motorcycle maker will sell its entire 350cc range on an e-commerce platform, beginning September 22, 2025 – a first for any mid-size motorcycle brand in India. The 350cc lineup … Read more
Airtel Payments Bank has rolled out a new campaign positioning itself as the “Safe Second Account,” urging users to maintain a separate account exclusively for digital payments. The initiative aims to encourage safer banking habits, protect users from online fraud, and safeguard their primary savings. With the rapid rise of UPI transactions, online shopping, and digital subscriptions, … Read more
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