Day: September 23, 2025

Flipkart has taken its Big Billion Days (BBD) campaign to new heights – quite literally. In a first-of-its-kind out-of-home (OOH) activation in India, the e-commerce giant transformed farmlands near Bengaluru and Kanpur airports into massive crop-circle-style formations to announce the start of its flagship sale on September 23, 2025. Spanning several acres, these striking installations … Read more

TUMI, the global travel, lifestyle, and accessories brand, has launched its latest campaign, “Icons Tested”, a powerful tribute to discipline, endurance, and the relentless pursuit of excellence. Fronted by McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda, the campaign draws a parallel between the athletes’ high-performance journeys and TUMI’s meticulous approach to design. Just as Norris … Read more

Axis Bank has rolled out the fifth edition of its flagship festive property, ‘Dil Se Open Celebrations’, designed to celebrate India’s vibrant festive season from Navratri and Diwali to Christmas and beyond. Staying true to its Dil Se Open philosophy, the campaign-crafted with Lowe Lintas-carries the proposition, “Sirf ek festival nahi, poore festive season chalega”. The initiative positions Axis … Read more

Vi-John, India’s No. 1 shaving cream brand with over 60 years of grooming legacy, has launched its latest integrated campaign featuring brand ambassador Ranbir Kapoor. Titled “Photocopy Nahi, Original Dikho”, the campaign redefines grooming as an expression of individuality, encouraging men to showcase their authentic selves rather than imitate others. For decades, Vi-John has been a trusted … Read more