To celebrate 25 years of shaping some of India’s boldest brands, Origami Creative has launched The Great Brand Love Affair-India’s first Brand Dating Game, where swipes, sparks, and brand chemistry take center stage. The initiative sets up 25 “dates” with ambitious businesses. Each session is a 25-minute discovery round where brands and the agency explore chemistry … Read more
As the Festival of Lights approaches, Swarovski has launched its 2025 Diwali Collection-a sparkling tribute to heritage, craftsmanship, and the joy of celebration. Drawing inspiration from the warm glow of diyas, the collection captures the essence of festive dressing and timeless Diwali traditions. The campaign features actor Rashmika Mandanna, who also joins Swarovski as its … Read more
Mumbai: American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its Brand Ambassador in India, reinforcing the brand’s vision to deepen its presence in one of the fastest-growing fashion markets globally. The collaboration launches with Gant’s new campaign, “Button Up. Build Your Story,” celebrating individuality, resilience, and self-expression. “Style for me has always been about … Read more
AZORTE has unveiled its latest campaign, “You’re Not Mid, You’re Just in the Middle of Your Story”, which takes on Gen Z’s cultural fear of being labeled “mid.” Starring Khushi Kapoor and Vedang Raina, the film challenges the idea that “mid” equals mediocrity, instead reframing it as a necessary phase of growth, experimentation, and self-discovery. Conceptualised … Read more
Times Play, the digital-first OTT platform from Times Network, has officially launched in the United States via Sling TV, marking its international debut. The platform features a curated mix of Bollywood shows, short-form series, lifestyle content, and documentaries, designed to engage, entertain, and connect deeply with the Indian diaspora. With tailored programming, Times Play aims … Read more
NDTV is expanding its legacy of storytelling into live entertainment with the launch of the NDTV Good Times concert series, offering a platform for immersive cultural experiences across India. The series aims to blend music, memory, and magic, curating iconic concerts that resonate with India’s young and diverse audiences. Performances will feature leading artists such … Read more
Lotte India has teamed up with musician Yashraj Mukhate to launch a new anthem, We Are All Peperos, celebrating friendship, love, and the joy of sharing. The campaign blends K-wave energy with music marketing, positioning Pepero as the ultimate snack for connection and togetherness. Aimed at Gen Z, the anthem uses catchy, foot-tapping music designed to … Read more
Jewelbox, India’s leading lab-grown diamond jewellery brand, has unveiled its first-ever Diwali campaign featuring actress Vaani Kapoor. The ad film tells a heartfelt mother-daughter story, highlighting how diamonds carry emotion and meaning, becoming central to festive celebrations. The campaign conveys the message: “This Diwali, Say it with a diamond”, reflecting Jewelbox’s vision of making luxury meaningful, … Read more
Bath & Body Works, the fragrance-first lifestyle brand, has launched its Diwali campaign with Bollywood actress Wamiqa Gabbi. The campaign celebrates fragrance as more than a product-positioning the brand’s iconic candles as symbols of luxury, warmth, and unforgettable festive memories. This season, Bath & Body Works invites consumers to embrace the festival of lights with candles that go … Read more
Marico’s skincare brand Kaya has launched its latest campaign featuring actor and brand ambassador Fatima Sana Shaikh, urging consumers to shift focus from viral beauty trends to dermatologist-developed, science-backed solutions. Conceptualised by Ronin Labs, the campaign positions Kaya as a trusted expert in skincare, encouraging users to skip complicated multi-step routines and fad-driven hacks in favour of clinically formulated … Read more
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