Day: September 24, 2025

V-Guard Industries has launched a powerful Durga Puja campaign titled The Third Eye, focusing on women’s safety, dignity, and respect. The film delivers the message: “Reflect. Respect. Protect.”, urging society to take collective responsibility for creating safer spaces for women. The narrative introduces a fictional product, V-Guard 3i Eyewear-intelligent glasses that detect harassment and alert authorities. In the … Read more

Yakult Danone India has joined hands with popular animated character Shin Chan for a nationwide campaign promoting children’s gut health. Timed with the release of Shin Chan: The Spicy Kasukabe Dancers in India on September 26, the initiative uses Shin Chan’s playful personality to make gut health fun and relatable for kids and their families. The campaign highlights an … Read more

boAt, the Indian audio wearables brand, has unveiled its latest speaker, the PartyPal 700, in collaboration with Netflix India, celebrating Aryan Khan’s directorial debut, The Ba**ds of Bollywood*. Produced by Red Chillies Entertainment, the series has sparked a social media frenzy and topped Netflix trends within 24 hours of its release. The ad campaign integrates the speaker into … Read more

Pulse, the popular candy brand from FMCG major DS Group, has launched the 5th edition of its flagship digital property, Pulse Ka Pandal, under the Pulse of India campaign. Live on www.pulsekapandal.in from September 22 to October 2, 2025, the platform blends gamification, cultural storytelling, and social interactivity to recreate the grandeur of Indian festivals online. This year’s edition introduces an immersive Festive Treasure Hunt Game, transforming … Read more

Liberty Shoes, one of India’s most enduring footwear brands with a 65-year legacy, has rolled out the amplified edition of its campaign “Mera Joota Hindustani Hai.” The initiative celebrates India’s cultural diversity, design innovation, and renewed swadeshi sentiment, positioning Liberty as more than just a footwear brand – as a symbol of national pride and everyday style. … Read more