Featuring Monami Ghosh and Ashwin Kumar, the campaign highlights Hisense’s TVs and ACs, aiming to strengthen festive connections and consumer reach. Hisense India has launched its new Diwali TV commercial, starring Bengali actress Monami Ghosh and South Indian actor-influencer Ashwin Kumar. The campaign captures the essence of Diwali – joy, light, and togetherness – while showcasing Hisense’s U7Q … Read more
Tribes Communications, one of India’s leading marketing communications agencies, and Medulla Communications, a healthcare-specialist agency, have come together to launch Capsule: The Rxperience Agency – India’s first dedicated healthcare experiential agency. Capsule aims to set a new standard for healthcare engagement by delivering compliant, creative, and impactful events and activations. The joint venture combines Tribes’ scale and executional … Read more
Air India and Zomato have announced a new partnership that integrates the airline’s Maharaja Club loyalty programmewith Zomato’s food delivery platform, creating a seamless way for customers to earn travel benefits while enjoying their favourite meals. Zomato users who link their Maharaja Club accounts will earn 2% Maharaja Points on food orders above ₹499. New users signing up … Read more
Pocket Aces, a Saregama Group company, has announced a strategic investment in Finnet Media, a leading creator management agency specializing in finance, infotainment, and healthcare. The move aims to accelerate the growth of Pocket Aces’ creator network, Clout, which currently represents over 240 talents across entertainment, comedy, fashion, beauty, food, fitness, wellness, and changemakers. Finnet Media exclusively … Read more
Dentsu Creative Webchutney has bagged the strategy and creative mandate for RAK Ceramics India and KLUDI Indiafollowing a competitive multi-agency pitch. The account will be serviced from the agency’s Bengaluru office. RAK Ceramics, a leading global ceramics brand with a presence in over 150 countries, is gearing up for a significant brand refresh in India. KLUDI, a premium … Read more
The global icon will front Nykaa’s signature campaigns, inspiring women to embrace beauty on their own terms. Nykaa, India’s leading beauty and lifestyle destination, has named Deepika Padukone as its new brand ambassador. The collaboration is built on a shared belief that, in a world that constantly pulls women in multiple directions, choosing yourself is the most … Read more
Herbalife India, a leading health and wellness company, has launched Liftoff®, an effervescent energy drink designed to support alertness and active living. Available in a refreshing watermelon flavor, the sugar-free drink caters to the growing demand for convenient, on-the-go nutrition among Indian consumers. The introduction marks Herbalife’s continued expansion into India’s nutraceutical beverage market, offering a … Read more
The initiative aims to simplify forex access, reduce processing time, and cater to digital-first travellers seeking seamless travel readiness. Thomas Cook (India) has launched a first-of-its-kind partnership with Blinkit, bringing foreign exchange retail to a quick commerce platform. The service offers doorstep delivery of Thomas Cook’s Borderless Travel Card for leisure travellers and Study Buddy for students – all … Read more
The campaign highlights how interiors can spark festive joy, togetherness, and elegance, while offering homeowners attractive festive offers. MagickHome India has unveiled its festive campaign Season of Magick, emphasizing the role of home interiors in bringing warmth, culture, and style into households during the festive season. The campaign aims to generate awareness and drive demand for … Read more
Bumble, the women-first dating and social networking app, has launched its latest India campaign, For The Love of Love, featuring a poignant new film that celebrates genuine human connection. Set to “Tum Mere Ho” by Mumbai-based indie-pop/R&B artist Dishaan, the campaign showcases the real-life stories of four couples who found love on Bumble. Shot entirely in black and … Read more
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