OnePlus is celebrating Diwali with purpose through its new campaign, ‘Light a Light, Plant a Plant,’ featuring actor and environmental advocate Jackie Shroff. In collaboration with JK Foundation, the brand has pledged to plant one lakh saplings across India, building on its 2019 initiative that saw 20,000 trees planted nationwide. The campaign film delivers a heartfelt message: as … Read more
Borosil has unveiled Kitchen Connection, a nationwide initiative that reimagines kitchens as the heart of every home – a place where families come together, share moments, and create lasting memories. The debut edition of the campaign features veteran actor Neena Gupta, who brings warmth and relatability to the message that kitchens are far more than functional spaces … Read more
The Pepper Creative Awards Trust has announced the call for entries for the 19th edition of the Pepper Awards, South India’s most prestigious recognition of creative excellence in advertising and communication. What began as a state-level initiative has now evolved into a regional creative powerhouse, setting benchmarks that rival national award shows. Over the years, the Pepper Awards have … Read more
Snap Inc. has kicked off its Festive Roadshow series in India, teaming up with WPP and AdYogi to help brands tap into Gen Z’s festive shopping spirit through immersive augmented reality (AR) campaigns. The roadshow, which began in Mumbai on September 18, continued in Bengaluru on September 23 and wraps up in Gurgaon on September 25–26, brings agencies … Read more
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