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Tata Play Introduces Coco, an AI-Augmented Entertainment Mascot

Tata Play’s latest campaign blends character-based storytelling with generative AI to create a charming, relatable mascot designed to engage audiences across every touchpoint. Tata Play, the content distribution platform, has unveiled Coco, an AI-assisted puppy mascot who will represent the brand across television, digital, app interfaces, and customer communication channels. Developed in partnership with Ogilvy and Aesthetic Intelligence Labs, … Read more

Deconstruct Busts Skincare Myths with Aakash Gupta and Dr. Jushya

Humour meets science as Deconstruct launches a campaign to make skincare approachable for skeptics and beginners. Deconstruct, the science-backed skincare brand, has rolled out a new campaign titled “India’s Biggest Skincare Skeptics”, featuring comedian Aakash Gupta and dermatologist Dr. Jushya Sarin. The initiative aims to debunk popular skincare myths while making skincare conversations fun, factual, and accessible. https://www.instagram.com/reel/DPBuHchjAgo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The … Read more

Ralph Lauren, Tiffany & a Touch of Rare Beauty: Inside Selena Gomez’s Wedding Look

From a custom Ralph Lauren gown to Tiffany & Co. diamonds and a Rare Beauty glow, Selena Gomez’s Santa Barbara wedding was a study in timeless, effortless elegance. https://www.instagram.com/p/DPH6AbikoLG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Santa Barbara: Selena Gomez and Benny Blanco are officially married. After announcing their engagement on December 11, 2024, the couple exchanged vows on September 27, 2025, in an … Read more

Horlicks and Hoichoi Reimagine Byomkesh’s Childhood in New Series

‘Chhoto Byomkesh’ blends curiosity, culture, and storytelling to create a strong family connect in Bengal. WPP Media, in collaboration with Hoichoi, has launched Horlicks Chhoto Byomkesh, a branded content initiative that reimagines the childhood of Bengal’s most beloved fictional detective. Conceptualised by Team Fulcrum for HUL, the series aligns Horlicks’ core philosophy of curiosity and growth with … Read more

Terribly Tiny Tales and Maybelline Launch Gen Z Microdrama ‘Pookie’

The four-part series explores friendship, first love, and self-expression, while celebrating beauty and confidence. Terribly Tiny Tales (TTT) has premiered Pookie, a four-episode microdrama created in collaboration with Maybelline New York to promote its SuperStay Matte Ink collection. The series dives into the chaotic, heartfelt, and funny moments of college life through the story of Raima (played by lifestyle creator Tarini … Read more

Jockey Expands Women’s Innerwear with New Collection under ‘Designed to Disappear’ Campaign

Page Industries, the exclusive licensee of Jockey International (USA), has launched a new women’s innerwear collection as part of its ‘Designed to Disappear’ campaign. Crafted using advanced bonding technology, the range promises a next-to-skin fit and seamless comfort, combining luxury with subtle support. Designed to disappear beneath clothing, the collection empowers women to feel confident and comfortable … Read more

HMD Launches ‘Issa Vibe’ Campaign with Sanya Malhotra to Introduce Vibe 5G

HMD has unveiled its new brand campaign “Issa Vibe”, fronted by actor and HMD brand ambassador Sanya Malhotra, to launch the HMD Vibe 5G in India. The campaign is designed to resonate with India’s youth, emphasizing individuality, creativity, and self-expression over traditional technical specifications. At the core of the campaign is the message “Claim Your Vibe”, celebrating confidence, originality, and authenticity … Read more

HERSHEY’S Syrup Celebrates the Everyday Magic of Mothers in New TVC

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has launched a new TVC for HERSHEY’S Syrup that celebrates the everyday magic mothers bring to their children’s lives. Anchored in the brand’s thought, “Ma Kuch Bhi Kar Sakti Hai”, the campaign highlights how a mother’s love and creativity can transform ordinary moments into extraordinary experiences. The film … Read more

Emraan Hashmi Adds Humor to Foxtale’s Brightening Lip Balm Campaign

Foxtale, a leading new-age skincare brand, has unveiled its latest campaign featuring Bollywood actor Emraan Hashmi, celebrated for his charm and iconic on-screen moments. The collaboration emphasizes the importance of lip care for men, delivered in a witty, contemporary format. In the playful video, Hashmi attempts to get his lips insured, engaging in a humorous exchange … Read more

Flipkart Launches ‘Shubh Muhurat Deals’ for Big Billion Days in Collaboration with Astrotalk

India’s largest festive shopping extravaganza, The Big Billion Days, is back, and Flipkart is raising the bar with its 2025 campaign, “Kuch Bhi Ho Sakta Hai.” From surprise offers to innovative partnerships, this year promises shoppers unique, culturally resonant experiences. A standout feature is the launch of Shubh Muhurat Deals, a first-of-its-kind initiative that blends tradition with technology. Conceptualised … Read more