Tata Play Introduces Coco, an AI-Augmented Entertainment Mascot
Tata Play’s latest campaign blends character-based storytelling with generative AI to create a charming, relatable mascot designed to engage audiences across every touchpoint. Tata Play, the content distribution platform, has unveiled Coco, an AI-assisted puppy mascot who will represent the brand across television, digital, app interfaces, and customer communication channels. Developed in partnership with Ogilvy and Aesthetic Intelligence Labs, … Read more