Homegrown denim brand Spykar Lifestyle has launched its latest campaign, ‘Daur Apna Hai’, celebrating India’s young, vibrant, and ambitious spirit. The campaign reflects the brand’s belief that this is India’s time – a nod to the confidence, self-expression, and pride of today’s youth, while reinforcing Spykar’s ethos of authenticity and the perfect fit for Indian bodies. The campaign … Read more
Publicis Groupe India has launched its new AI-enabled content studio, designed to help brands deliver personalised, localised, and culturally relevant marketing at scale – and at the speed today’s digital ecosystem demands. Purpose-built for platform-led, always-on marketing, the studio merges creativity, agile production workflows, and advanced AI capabilities to enable real-time responses to cultural moments and regional nuances. … Read more
Google is celebrating its 27th birthday with a throwback homepage Doodle featuring its original 1998 rainbow logo, rendered in a pixelated style. The design nods to the company’s humble beginnings in a Stanford dorm room and taps into Y2K nostalgia, offering a human, playful counterpoint to the tech giant’s increasingly AI-driven image. A Tradition Rooted in Google’s First … Read more
Catch Spices has unveiled a new TVC for Catch Hing, featuring brand ambassador Akshay Kumar alongside Rajpal Yadav and Bindu Dara Singh. Conceptualised by Dentsu Creative, the film uses humor and a clever twist to show how the unmistakable aroma of Catch Hing can make food irresistible – and bring people back together. A Playful Story with a Flavorful Twist In the … Read more
Meta Platforms is set to launch an ad-free subscription option for Facebook and Instagram users in the UK, giving them a choice between a paid, ad-free experience or the existing free, ad-supported model. The new subscription will be priced at £2.99 per month on the web and £3.99 on iOS and Android, mirroring Meta’s approach in the European Union where … Read more
After making a bold $14 million splash with The Intelligence Age during the Super Bowl – a spot that placed artificial intelligence alongside humanity’s greatest milestones – OpenAI has returned with its first global brand campaign. This time, the tone is softer, highlighting how ChatGPT quietly supports everyday moments rather than stealing the spotlight. The campaign features three short … Read more
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