Monks, the digital-first unitary brand of S4Capital plc, has appointed Niranjan Singh as Head of Media for India. With over 18 years of experience across India and Southeast Asia, Singh has led media strategy and transformation for global brands like P&G, LEGO, Amazon Prime Video, and Mercedes-Benz. At Monks, he will drive data-led, AI-powered media … Read more
Humour-driven films showcase TwinShield and TreadSmart technologies for durability, grip, and rider comfort Eurogrip Tyres has unveiled a new campaign featuring brand ambassador MS Dhoni, highlighting its cutting-edge tubeless tyre technologies. The year-long campaign combines humour-led storytelling with practical demonstrations of Eurogrip’s TwinShield and TreadSmart innovations, designed to deliver long-lasting durability, superior grip, and enhanced riding comfort. All Eurogrip tyres are … Read more
The platform leverages advanced AI to deliver relevant, brand-safe ads at the right moments within video content. VDO.AI, a global leader in advertising technology, has introduced Dexter, a revolutionary contextual intelligence platform aimed at redefining YouTube ad targeting. By harnessing advanced AI, Dexter enables brands to place ads precisely when and where they will have the … Read more
Marks a bold step in celebrating modern Indian women through fashion Allen Solly, the premium fashion brand from Aditya Birla Lifestyle Brands Limited (ABLBL), has announced tennis icon and global style influencer Sania Mirza as the first-ever brand ambassador for Allen Solly Woman. This strategic collaboration underscores a fresh direction for the brand’s womenswear category, reinforcing its commitment … Read more
Collaboration aims to blend advertising and entertainment for culture-shaping brand storytelling Havas India, part of the Paris-headquartered advertising and communications network Havas, has announced a strategic partnership with Banijay Asia, the regional arm of Europe’s largest studio, Banijay Entertainment—the group behind global hits like MasterChef, Survivor, Big Brother, and Temptation Island. In India, Banijay Asia has established itself as a … Read more
Hindustan Unilever’s coffee brand relaunches its freeze-dried blend with a playful new campaign Hindustan Unilever’s coffee brand Bru has relaunched Bru Gold with a new campaign featuring actors Sara Ali Khan and Aditya Roy Kapur. The film celebrates playful young love as the duo get lost in the rich aroma and flavour of Bru Gold. Bru Gold, a freeze-dried coffee blend, is … Read more
At Delhi Creator Connect, Snapchat highlights 4X growth in Spotlight posts and the rise of Snap Stars driving authentic Gen Z storytelling On September 26, 2025, Snapchat announced record growth in India’s creator ecosystem, driven by rising engagement, content creation, and a growing community of Snap Stars. The update was shared at Creator Connect Delhi, part … Read more
Neel Pandya-led startup to use funds to grow its Agentic AI ecosystem, offering carbon-conscious marketing solutions for brands and agencies worldwide Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) platform, has secured $2 million in early-stage funding to accelerate the growth of its Agentic AI ecosystem and deliver sustainable, high-impact marketing solutions globally. The round … Read more
The campaign encourages families to embrace open dialogue about menstrual health, challenging stigma through candid social experiments. This Daughters Day, Stayfree has launched its latest digital activation, continuing its mission to normalize period conversations in India. During last year’s campaign, “Beta Stayfree Le Aana”, nearly 70% of parents refused to let their sons participate. Concerns ranged … Read more
The campaign showcases Dylect’s smart Dash Cam range as a must-have tool for road safety and protection against on-road scams. https://www.instagram.com/reel/DO3SVXQDNm1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Indian consumer electronics and automotive tech brand Dylect has launched its nationwide campaign, ‘Scam Ya Dash Cam’, featuring Rannvijay Singha. The initiative highlights the importance of dashboard cameras for Indian drivers, focusing on road safety … Read more
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