The campaign envisions homes as havens of peace and wellbeing, merging innovation, design, and emotional storytelling. Hindware, the leading brand in bathware, tiles, and consumer appliances, has unveiled its new brand positioning, ‘Designed for Sukoon’. Conceptualised by MullenLowe Lintas Group, the campaign reimagines homes as sanctuaries that go beyond utility, offering comfort, calm, and care to daily … Read more
The initiative uses AI to spark self-reflection and encourage healthier lifestyle choices for better heart health. Marico has launched ‘Heart to Heart Talk’, an AI-driven awareness campaign, to mark World Heart Day. The campaign invites people to take a moment to reflect on their heart health by answering simple lifestyle questions and understanding the impact of their … Read more
The ‘Life Par Full Control’ campaign seeks to break the silence around incontinence and empower seniors to live freely and confidently. Tulips, the personal hygiene brand known for its innovative solutions, has forayed into the adult hygiene category with the launch of TULIPS Adult Diaper Pants. To lead the conversation, the brand has roped in veteran … Read more
The campaign draws on the instinct to turn to loved ones in difficult moments, urging people to secure their family’s future with timely financial planning. HDFC Life has unveiled its latest term insurance campaign, ‘First Call’, designed to remind individuals of one universal truth – in times of crisis, the first instinct is to call family. … Read more
The emotional storyline is moving, but its closing message revives outdated ideas of masculinity. The age of the metrosexual man seems long gone – at least if Wild Stone’s latest commercial is anything to go by. The new ad for the brand’s men’s soap positions itself as a celebration of masculinity, but its message has … Read more
The latest updates enhance creativity, personalisation, and ease of use across the platform. WhatsApp has rolled out a fresh set of features designed to make chats more dynamic, personal, and convenient. The updates span motion-enabled media, AI-powered customisation, improved group discovery, and new tools for Android users. Live & Motion Photos:Users can now share Live … Read more
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