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Raveena Tandon and Rasha Thadani named Brand Ambassadors for Reliance Jewels’ Festive Collection

This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, unveiled its new festive collection, celebrating the vibrant spirit of the season. The launch marks a landmark moment as Bollywood icon Raveena Tandon and her daughter Rasha Thadani join as the brand’s first-ever ambassadors. The mother-daughter duo embodies the perfect balance of legacy and … Read more

Flair Pens champions sustainability with Move 2MM Mechanical Pencil in ‘The Right Move’ campaign

Flair Pens has launched ‘The Right Move’, a new campaign that highlights the environmental impact of traditional wooden pencils through a child’s perspective. The initiative positions the Move 2MM Mechanical Pencil as a sustainable and conscious choice for students, parents, and educators. https://www.instagram.com/reel/DPRUn88ibiN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Schbang, the film turns the simple act of sharpening a pencil … Read more

GAIL’s ‘Hawa Badlo’ campaign merges creativity and impact for a cleaner future

GAIL (India) Limited’s flagship social initiative, Hawa Badlo, continues to set benchmarks in environmental communication, championing cleaner air and sustainable living across India. Since its launch in 2016, the campaign has promoted the adoption of cleaner fuels such as natural gas, biogas, and renewables, while inspiring individuals to incorporate eco-friendly practices into their daily lives. The … Read more

Schneider Electric launches festive ‘Bring Home the Smart’ campaign to transform homes

Schneider Electric, a global leader in energy management and automation, has unveiled the festive edition of its acclaimed ‘Bring Home the Smart’ campaign, aimed at inspiring consumers to upgrade their homes with intelligent solutions while embracing the joy of the season. The campaign showcases a range of smart home innovations, including Miluz Zeta switches with AQI indicators … Read more

Zypp Electric unveils AI-powered EV fleet for hyperlocal brand campaigns

The new platform, Zypp Ads, transforms e-scooters into moving digital billboards, blending sustainability with performance marketing. Zypp Electric, India’s leading EV-as-a-service platform, has launched Zypp Ads, an AI-driven advertising solution designed to merge brand visibility with lead generation. The platform turns Zypp’s electric scooters and helmets into moving billboards, offering brands dynamic exposure and measurable business … Read more

Fortune Rice Bran Oil tackles cholesterol with humour in new health campaign

The brand’s World Heart Day film “Swipe Away Bad Cholesterol” uses wit to inspire healthier cooking choices. Fortune, a flagship brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a new campaign for Fortune Rice Bran Health Oil (FRBH) on the occasion of World Heart Day. The witty TVC titled “Swipe Away Bad Cholesterol” delivers a powerful … Read more

Godrej Launches AI-Powered Washing Machine Campaign to Combat Detergent Residue

Godrej Appliances, part of the Godrej Enterprises Group, has rolled out a new video campaign spotlighting its Front Load Washing Machines equipped with AI-Powered Turbidity Sensing Technology. The campaign addresses a commonly overlooked laundry issue – detergent residue left behind by conventional machines. Residue can dull colors, weaken fabrics over time, and even irritate the skin. … Read more