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Fastrack’s UFO Collection Lights Up 7 Cities with 3D Billboards

The campaign blends futuristic design, bold creativity, and digital storytelling to capture youth attention. Fastrack has rolled out a large-scale Out-of-Home (OOH) campaign for its UFO (Unidentified Fashion Object) Collection, featuring striking 3D UFO installations across Mumbai, Bengaluru, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune. Several billboards also incorporate dynamic lighting effects to heighten visual impact and engagement. … Read more

OPPO India launches ‘Tum Jagmagao’ festive campaign featuring Ranbir Kapoor and Jitendra Kumar

Blending nostalgia, self-discovery, and technology, OPPO’s new Diwali film celebrates the inner glow that defines the festival of lights. OPPO India has launched its new Diwali campaign, ‘Tum Jagmagao’, starring Ranbir Kapoor and Jitendra Kumar. Moving beyond grand celebrations, the film explores Diwali as a metaphor for self-reflection and rediscovery, capturing the warmth of simple, meaningful moments. The story follows … Read more

Ralph Lauren Fragrances names Jasprit Bumrah as the face of Polo 67 in India

As luxury brands court India’s sporting icons, Ralph Lauren taps Bumrah’s quiet charisma to anchor its Polo 67 fragrance launch. Ralph Lauren Fragrances has appointed Jasprit Bumrah as the ambassador for its new scent, Polo 67, marking the brand’s first India-centric collaboration with one of cricket’s most respected athletes. The campaign celebrates determination, discipline, and quiet confidence – qualities that define … Read more

Perplexity launches Comet, its AI browser, free to users worldwide

The long-awaited AI-powered browser promises a cleaner, question-first internet experience, moving away from ad-driven web models. AI research firm Perplexity has officially launched its Comet browser globally, offering what it calls “a radically better internet experience.” First introduced in a limited release on July 9, Comet quickly attracted millions of waitlist sign-ups, becoming one of the year’s most anticipated AI … Read more