Lukson, the fine jewellery brand from JK Star Group, has announced Vaani Kapoor as its new brand ambassador. The collaboration celebrates lab-grown diamonds as symbols of sustainable, everyday luxury, blending craftsmanship, transparency, and modern design for today’s conscious consumers. Founded in 2024 by Anand and Vedant Lukhi, Lukson is backed by the 34-year legacy of JK Star Group and is India’s first D2C … Read more
Seagram’s Royal Stag Packaged Drinking Water has launched its festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, blending innovation and emotion to redefine how India celebrates. Staying true to its “Live It Large” philosophy, the brand brings together AI technology, music, and cricket to create a one-of-a-kind interactive experience. At the heart of the campaign is an AI-powered … Read more
SaffronStays, India’s leading luxury vacation home brand, has joined hands with WebEngage, a customer data and engagement platform, to redefine guest experiences through data-driven personalization. The collaboration aims to move beyond generic marketing by delivering context-rich, automated communication that strengthens engagement, loyalty, and conversions. Through this partnership, WebEngage will help SaffronStays design personalized guest journeys powered by geo-location, … Read more
Watertec India, one of the country’s leading providers of complete plumbing and bathroom solutions, has appointed PHD India, part of the Omnicom Media Group, as its integrated media agency following a multi-agency pitch. Under this partnership, PHD India will oversee media strategy, planning, and buying for Watertec, managed from its Mumbai office. The agency will adopt a data- and tech-driven … Read more
Consumer electronics brand boAt has posted a strong turnaround in FY25, returning to profitability with a consolidated net profit of ₹64.2 crore and EBITDA of ₹142 crore, compared to a net loss of ₹79.7 crore in FY24. Its parent company, Imagine Marketing Limited, reported revenue of ₹3,097.8 crore, driven by robust performance in audio products, strategic growth in wearables, and expansion into … Read more
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