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Third Wave Coffee Celebrates Diwali With Reimagined Festive Delights

Saffron, pistachio, gulab jamun, and motichoor are reimagined in handcrafted coffee beverages and desserts, blending tradition with contemporary café indulgence this festive season. Embracing the festive spirit, Third Wave Coffee unveils its limited-time Diwali menu – a celebration of flavour, nostalgia and togetherness. Inspired by the joy of shared moments, the collection blends timeless Indian … Read more

Kriti Sanon Breaks Through Labels in Campus Shoes’ New ‘You Go, Girl!’ Campaign

A celebration of women moving through life on their own terms – with confidence, authenticity, and ease. Campus Activewear, one of India’s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to … Read more

Himalaya launches ‘Unspot Your Natural Glow’ campaign with Mithila Palkar

The campaign promotes the Turmeric Range, combining natural ingredients and science to enhance confidence in one’s natural beauty. Himalaya Wellness has introduced its new campaign, ‘Unspot Your Natural Glow’, featuring actor Mithila Palkar, coinciding with International Turmeric Day on October 8. The initiative highlights the brand’s Turmeric Range – face wash, serum, and dark spot … Read more

Policybazaar highlights the human impact of health insurance with ‘Ashray’

Policybazaar has launched an emotional short film, Ashray, inspired by the true story of a young boy whose family found hope and support through health insurance during a medical crisis. The film tells how Ashray suffered a life-changing accident while playing Holi. His father, Sunny Bhatia, faced mounting medical bills running into lakhs of rupees. Thanks … Read more

Kartik Aaryan celebrates friendship in McDowell’s new campaign

House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0, spotlighting the courage and joy found in shared first experiences with friends. The film, Karo Kuch Pehli Baar Jab Saath Hon Yaar, showcases how friendship inspires confidence, turning everyday moments into lasting memories. Brand ambassador Kartik … Read more

RepIndia wins integrated creative mandate for OPPO India

RepIndia wins integrated creative mandate for OPPO IndiaThe agency will lead OPPO India’s creative strategy, digital communication, and social listening following a multi-agency pitch. RepIndia has been appointed to handle OPPO India’s end-to-end creative mandate, combining data-driven insights with performance-led creativity. The agency will manage digital storytelling across platforms, tailoring content for India’s diverse smartphone … Read more

Kartik Mohindra joins William Grant & Sons India as Managing Director

Kartik Mohindra has been appointed as Managing Director at William Grant & Sons India. Bringing a wealth of leadership experience, Mohindra will oversee the company’s strategic growth, brand development, and market expansion in India. His appointment marks a key step in strengthening the company’s presence and driving long-term business performance in the region.

Gaurav Banerjee calls on creative industries to shape India’s future growth narrative

He called on policymakers, creators, and media leaders to think global, embrace reform, and invest boldly in creativity and technology. India’s creative industries must move from the margins to the mainstream and become a core pillar of the country’s economic and cultural growth, said Gaurav Banerjee, Managing Director and CEO of Sony Pictures Networks India, in his … Read more

Nearly 25% of Prime Video India’s viewership now comes from outside the country

At FICCI FRAMES 2025, Prime Video spotlighted how Originals, localisation, and authenticity are taking Indian stories global. At the 25th edition of FICCI FRAMES 2025, Prime Video India revealed that nearly one-fourth of its Indian content viewership now comes from international audiences – a milestone that highlights the platform’s growing global reach and the rising demand for Indian storytelling worldwide. … Read more

boAt partners with Google Gemini for AI-led ad innovation challenge

The new #boAtGeminiChallenge encourages young creators to harness AI tools like Gemini and Veo 3 to reimagine advertising through technology, culture, and creativity. Indian consumer electronics brand boAt has launched the #boAtGeminiChallenge in collaboration with Google, inviting a new wave of young creators, students, and aspiring marketers to reimagine advertising using AI-powered tools. The initiative aims to inspire fresh … Read more