Day: October 8, 2025

The campaign celebrates the joy of festive indulgence – made lighter, healthier, and happier. VML India, WPP’s marketing transformation company, has unveiled a new festive campaign for Tirupati Edible Oils by NK Proteins, bringing back the magic of ‘Breathless’ – the iconic track by Shankar Mahadevan – in a reimagined rendition sung by his son, Siddharth Mahadevan. As the festive season sweeps across … Read more

The campaign blends heritage with contemporary style, celebrating individuality and festive expression. This festive season, Bata India ushers in a new era of style and storytelling with its latest campaign, ‘The Brighter Moments’, fronted by digital creators Kusha Kapila and Niharika NM. The collection celebrates Diwali’s vibrance through a perfect balance of modern design, cultural flair, and signature Bata comfort. Part … Read more

The new Diwali campaign transforms a light-hearted household moment into a thoughtful gifting story, positioning Zouk’s vegan bags as meaningful festive presents. Indian vegan lifestyle brand Zouk has launched a heartwarming yet humorous festive campaign that captures a universally relatable scene – men juggling phones, chargers, and keys because the women around them have no pockets or … Read more

The poetic campaign, conceptualised by Sharon Nayak, captures the valley’s changing seasons as a metaphor for renewal, beauty, and strength. https://www.instagram.com/reel/DOyb_35FYOX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Zoya, the luxury jewellery maison from the House of Tata, has launched its latest campaign, ‘Whispers from the Valley,’celebrating the ethereal beauty and transformation of Kashmir. Shot in Srinagar during late summer, the campaign traces the valley’s natural … Read more

The new campaign uses humor and cultural cues to strengthen brand recall, positioning Chinese Wok as India’s go-to destination for Desi Chinese cravings this festive season. Chinese Wok, India’s largest homegrown Desi Chinese QSR, has rolled out a new campaign titled ‘Chinese Bole Toh, Chinese Wok’, celebrating India’s love for Desi Chinese food this festive season. … Read more