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Day: October 9, 2025

Bajaj Auto ignites Pulsar’s digital revolution with ‘Pulsar Underground’ – an AI-powered creator platform for India’s daring youth

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Bajaj Auto is taking its iconic Definitely Daring spirit into the digital age with the launch of Pulsar Underground – an AI-driven creator platform that celebrates youth expression through music, dance, stunts, graffiti, and AI-generated art. For over two decades, Pulsar has stood for rebellion and individuality. Its legendary campaigns, including Duniya Dekhti Hai Tu Dikha, encouraged riders to own their spotlight. … Read more

Wooden Street’s Diwali campaign celebrates real homes, humor, and heartfelt togetherness

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Wooden Street, the homegrown furniture and décor brand, has unveiled a two-part Diwali Digital Video Campaign (DVC) that brings to life the quirks, chaos, and warmth of Indian homes during the festive season. Blending humor with emotion, the campaign spotlights how good furniture quietly anchors every family celebration – from big conversations to small, joy-filled moments. The … Read more

Netflix’s Greg Peters dismisses merger rumours, says focus remains on building – not buying

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Netflix co-CEO Greg Peters has played down speculation that the streaming giant is eyeing an acquisition of Warner Bros. Discovery (WBD), signalling that large-scale mergers are not on the company’s agenda. Speaking at the Bloomberg Screentime Conference in Los Angeles, Peters reaffirmed that Netflix’s growth strategy continues to centre on strengthening its own capabilities rather than expanding through major acquisitions. … Read more

Virat Kohli joins Duroflex to champion festive wellness

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The new campaign highlights doctor-certified sleep with the Duropedic mattress, combining humor and health awareness across Bengaluru. This festive season, Duroflex is taking Bengaluru by storm with a clever OOH campaign featuring cricket superstar Virat Kohli and his trusted Duropedic mattress. The campaign draws attention to a quirky insight – while shoppers demand certifications for gold, electronics, and sarees, mattresses … Read more

HSBC India unveils new campaign with Kareena Kapoor Khan highlighting enhanced Premier offering

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Bollywood icon Kareena Kapoor Khan stars in a 60-second film showcasing HSBC Premier’s wealth, health, travel, and international services. HSBC India has launched its latest campaign featuring Kareena Kapoor Khan, spotlighting the bank’s enhanced HSBC Premier proposition. The 60-second commercial brings to life the elevated Premier offering, designed to cater to the evolving wealth, health, travel, and international … Read more

Uber expands Intercity Motorhomes pilot to Mumbai, Bangalore, and Pune

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Limited Edition Pilot expanded to more cities after massive response to new Intercity Travel offering in Delhi After a highly successful pilot in Delhi NCR, Uber today announced the expansion of its limited-edition Intercity Motorhomes campaign to Mumbai, Bangalore, and Pune. The offering, which lets riders book custom-designed, caravan-styled Motorhomes for outstation road trips, will … Read more

TV9 Network hosts News9 Global Summit 2025 in Germany

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Celebrating 25 Years of Strategic Partnership & Beyond TV9 Network, India’s most-watched news broadcaster, is hosting its second edition of the News9 Global Summit-Germany Edition, one of the leading bilateral platforms for high-level dialogue on politics, economy, and diplomacy, in Stuttgart, Germany, on October 9–10, 2025. Presented by the Government of Maharashtra and the Maharashtra Industrial … Read more

Libas’ ‘Roshni’ campaign celebrates women as the light of every festivity

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Libas has unveiled its festive campaign, Roshni, honouring the inner light, strength, and divinity of the modern Indian woman. The campaign celebrates women as embodiments of the Devi – radiant, graceful, and powerful – bringing warmth and brilliance to every celebration. Inspired by Indian history and mythology, Roshni captures the duality of today’s woman – rooted in tradition … Read more

TTK Prestige’s new festive campaign celebrates ‘Every Kind of Cook’

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TTK Prestige has launched its latest festive campaign, Celebrating Every Kind of Cook, conceptualised by DDB Mudra Group. Moving beyond traditional depictions of cooking, the campaign spotlights the unique personalities that make every kitchen come alive – from the perfectionist and the improviser to the spontaneous home chef. The campaign’s central thought is simple yet powerful: … Read more

Alia Bhatt shines in L’Oréal Paris first Diwali campaign, ‘Mujh Mein Hai Diwali’

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L’Oréal Paris has unveiled its first-ever Diwali campaign in India, Mujh Mein Hai Diwali, starring Alia Bhatt alongside her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan. The campaign celebrates sisterhood, nostalgia, and the glow that comes from self-worth – echoing the brand’s timeless belief, “Because You’re Worth It.” https://www.instagram.com/reel/DPdfpmbCNPe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set against the warmth of festive memories, … Read more

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