Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest Diwali digital film under the brand’s ‘Duniya Ko Rang Do’ philosophy. The campaign emphasizes that the festival’s true glow comes not from lights or rituals, but from the warmth, love, and togetherness that bring families closer. The film opens with a retired … Read more
Lay’s, the iconic potato chip brand from PepsiCo, has unveiled its biggest global redesign in nearly a century, reinforcing its commitment to authenticity, transparency, and real ingredients. The refreshed identity highlights Lay’s ‘farm to bag’ story, celebrating its roots in family-owned farms and reminding consumers that every chip begins with real potatoes. A recent survey revealed that 42% of … Read more
WPP Media has been appointed as the integrated media partner for five key brands within Leeford Healthcare’s consumer portfolio. The mandate spans ATL, full-funnel digital including e-commerce and q-commerce, performance marketing, and SEO, covering end-to-end strategy from digital commerce to consumer engagement. Leeford Healthcare, a fast-growing player in pharmaceuticals, personal care, and orthopedics, aims to leverage this partnership … Read more
Hyundai Motor India Limited (HMIL) has announced the nationwide rollout of its festive customer engagement initiative – ‘Hyundai Always Around’. Scheduled for October 12, 2025 (Sunday), the day-long campaign will reach out to customers at prominent locations and housing societies, bringing Hyundai’s sales, service, and exchange offerings closer to them. The initiative aims to enhance convenience for existing and prospective … Read more
Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment, marked its 30th anniversary on October 8, 2025 – a milestone that celebrates its remarkable journey from a single television channel to one of India’s most influential media networks. Launched in 1995 with Sony Entertainment Television (SET), the network brought a new wave of storytelling to Indian television, combining … Read more
Bowlers, the pet nutrition brand from Allana Pet Solutions (APS), has launched a new campaign featuring Indian cricket captain Shubman Gill as its brand ambassador. Titled “Every Batsman Needs a Bowler,” the campaign draws a heartfelt parallel between cricket and pet parenting – celebrating the bond of care, companionship, and nourishment that helps pets thrive. In the campaign film, Shubman … Read more
Freedom Refined Sunflower Oil has announced the appointment of legendary cricketer Rahul Dravid as its new brand ambassador. Celebrated for his discipline, reliability, and calm leadership, Dravid embodies the brand’s core values of trust, quality, and consistency – making him a natural fit for Freedom’s vision of mindful, health-conscious living. Through this partnership, Dravid will feature across television, digital, and … Read more
Hellmann’s latest integrated brand campaign, ‘Dry Bread Gone, Creaminess On!’, is giving sandwiches across India a much-needed creamy upgrade. Led by a pair of outspoken “Taste Buds,” the campaign celebrates the indulgent joy of creamy sandwiches – turning a universal pain point (dry bread) into a playful cultural moment. Conceptualised to feel fresh, local, and deeply … Read more
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