The viral post claims the company shut operations in February 2025, citing unpaid salaries and unreturned wallet balances. BluSmart, the all-electric ride-hailing company, became the center of controversy after a post from its official X (formerly Twitter) account alleged that the company had been shut down earlier this year due to founder fraud. The post also claimed … Read more
The refreshed campaign blends timeless emotion with modern storytelling, celebrating homes as spaces of identity and connection. Asian Paints, India’s leading decorative paints brand, has brought back its iconic campaign ‘Har Ghar Kuch Kehta Hai’, reimagined for today’s generation of homeowners. The renewed campaign captures the evolving character of Indian homes – warm, personal, and deeply … Read more
The brand turns consumer comments into product innovation and creative storytelling with a humorous, insight-led campaign. McDonald’s India (West & South) has unveiled its new campaign, ‘You Said It. We Made It.’, to introduce the Big Yummy Burgers, a range directly inspired by customer feedback. Conceptualized by DDB Mudra, the campaign celebrates the power of listening, showcasing how … Read more
The campaign addresses transparency and trust in the water purifier category, redefining consumer-first communication. Livpure, one of India’s most trusted consumer wellness brands, has unveiled its latest digital campaign – ‘No Hidden Terms, Just Pure Water’ – for the newly launched Lotier AIoT water purifier. The campaign takes a bold, category-defining stance on transparency, tackling one of the … Read more
The campaign celebrates the growing prominence of women’s cricket and the shared pride it inspires in Indian homes. Asian Paints, one of India’s most loved paint and décor brands, has unveiled a powerful new chapter in its cricket storytelling legacy with the launch of ‘Meri Wali Blue’ under its #HarGharBlue campaign. The initiative celebrates India’s women cricketers and the … Read more
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