Nykaa Partners with YouTube Shopping to Drive the Next Wave of Creator-Led Commerce
Nykaa, India’s leading beauty and lifestyle destination, has joined forces with YouTube Shopping to elevate creator-led commerce and nurture the next generation of beauty and lifestyle creators. Under the collaboration, Nykaa joins the YouTube Shopping Affiliate Program, enabling creators to tag and recommend Nykaa products directly in their videos. This seamless integration allows viewers to discover and shop … Read more