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Nykaa Partners with YouTube Shopping to Drive the Next Wave of Creator-Led Commerce

Nykaa, India’s leading beauty and lifestyle destination, has joined forces with YouTube Shopping to elevate creator-led commerce and nurture the next generation of beauty and lifestyle creators. Under the collaboration, Nykaa joins the YouTube Shopping Affiliate Program, enabling creators to tag and recommend Nykaa products directly in their videos. This seamless integration allows viewers to discover and shop … Read more

Coca-Cola and Google Bring AI-Powered Festive Joy with ‘Festicons’ for Diwali

The collaboration lets users design personalised avatars via Google Gemini, blending AI innovation with Diwali’s spirit of creativity and connection. Coca-Cola India is lighting up this Diwali with a unique blend of tradition and technology, partnering with Google to launch ‘Festicons’ – AI-generated, customisable festive avatars that allow users to create and share personalised Diwali greetings. The initiative, powered … Read more

Mondelez India Adds Festive Sparkle with New Cadbury Celebrations Crackers and Fusions

The new range reimagines festive gifting with playful cracker-shaped chocolates and indulgent mithai-inspired fusions. As India readies for Diwali, Mondelez India is adding a dash of novelty to festive gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions. The two new collections blend Cadbury’s signature indulgence with India’s festive traditions, offering consumers innovative ways to share joy … Read more

LXME Launches ‘LxmePay’ with Campaign ‘Main Lxme Hoon: The Pink Revolution’

In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys. More than a payments app, LxmePay combines seamless transactions with intelligent … Read more

Publicis Commerce and MMA Global Launch Quick Commerce Playbook for India’s $7B Market

Insights from industry leaders highlight trends, consumer behaviour, and festive opportunities in Q-commerce. Publicis Commerce India and MMA Global India have unveiled The Quick Commerce Playbook India 2025, a comprehensive guide designed to help marketers navigate growth and profitability in India’s fastest-growing retail channel. The playbook was launched at an MMA Global India event in Mumbai, … Read more

NICMAR Appoints Tonic Worldwide as Integrated Digital Marketing Partner

Following a multi-agency pitch, Tonic Worldwide to drive NICMAR’s digital presence across social, SEO, performance, and influencer marketing. NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner after a competitive multi-agency pitch. Under the partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer collaborations, and offline … Read more

Tata Play’s New AI Campaign Uses Owl and Donkey to Simplify DTH Value Story

The campaign, titled ‘Samajhdar Bano, Tata Play Lagao’, combines witty AI characters with clear messaging to highlight pricing, value, and entertainment choices. Tata Play has launched its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’, blending humor, AI innovation, and relatable storytelling. Conceptualised by Ogilvy, the campaign features two AI-generated characters – a wise owland a witty donkey – who break down … Read more

Casio’s Diwali Campaign Celebrates Time as a Symbol of Hope

The campaign highlights courage, family, and belief while showcasing Casio’s festive watch collection. This Diwali, Casio India has launched a touching campaign that celebrates courage, dreams, and the strength of family bonds. Rooted in the festival of lights, the film follows a young designer who keeps her creative work hidden from her father, fearing disapproval. Her brother … Read more

Myntra Glamstream’s ‘Jet Set Slay’ features Tamannaah Bhatia in a stylish and candid new episode

Myntra, the fashion, beauty, and lifestyle destination, has dropped a new episode of Jet Set Slay on its interactive content platform, Glamstream. The show continues to blend celebrity stories with shoppable fashion, letting viewers explore their favorite stars’ style and shop their looks in real time. The latest episode features actor Tamannaah Bhatia, who brings her signature … Read more