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Hocco and Haldiram’s unite to create festive mithai-inspired ice creams

In a celebration of flavour and festivity, Hocco Ice Cream has partnered with Haldiram’s to introduce two limited-edition ice creams – Orange Barfi and Milk Cake – just in time for Diwali. The collaboration, themed ‘Cooler, Together’, brings a creative twist to India’s festive indulgence, blending the nostalgia of traditional mithai with the cool freshness of ice cream. https://www.instagram.com/reel/DPdQ5ljDKRp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised and executed by Collective Creative … Read more

Pigeon Appliances celebrates individuality in festive campaign ‘Tyohar Mera Style’

Xebec Communications has launched ‘Tyohar Mera Style’, a new festive campaign for Pigeon Appliances, celebrating India’s diverse ways of celebrating festivals. The digital-first initiative combines short films, influencer and food blogger collaborations, print, select OOH, and festive collaterals – all centred on one idea: every Indian has their own festive style. At its core, ‘Tyohar Mera Style’ recognises that … Read more

Admitad India launches Trendweave – a social shopping platform empowering digital creators

Admitad India has introduced Trendweave, a new social shopping platform designed to empower digital creators and influencers to turn their influence into authentic commerce. The launch marks a strategic expansion of Admitad’s presence in the creator economy, enabling creators to curate and monetise their personal style through customised online storefronts. At the heart of the platform are TW Shops – personalised stores where … Read more

ShemarooMe introduces ‘Split UI’ for a personalized, clutter-free viewing experience

ShemarooMe has launched its innovative ‘Split UI’ feature, designed to deliver a streamlined and personalised content experience centred around viewers’ entertainment preferences. As India’s OTT space continues to expand with an overwhelming array of choices, ShemarooMe’s Split UI offers a refreshing solution. The feature enables users to begin their viewing journey based on their preferred genre – … Read more

ZEE5’s Diwali campaign spotlights Bharat Binge Festival across multiple languages

ZEE5 has rolled out its festive campaign, “Iss Diwali, Sirf ZEE5 Par Plot Badlega.. Ho Jao Ready!”, to celebrate Diwali and launch the Bharat Binge Festival. The campaign highlights a curated selection of new content, multi-language premieres, and special festive subscription offers for audiences across India. The Bharat Binge Festival focuses on genre-driven storytelling across thrillers, mysteries, crime dramas, romances, and family dramas … Read more