FTA Global has appointed Srijita Das Roy as Vice President of Brand & Communications. With over 11 years of experience in marketing and communications, she will lead FTA Global’s brand strategy and position it as a category-defining Marketing Operating System. Srijita aims to strengthen the company’s presence through thought leadership, integrated marketing initiatives, and digital … Read more
UNIBIC Foods has appointed Ajay Bathija as its new CEO to drive the company’s next phase of growth in domestic and international markets. With over two decades of experience in FMCG and beverages, including 18 years at The Coca-Cola Company, Bathija brings expertise in brand building, marketing, and regional expansion. He will focus on strengthening … Read more
FICCI has announced Anant Goenka as its President-Elect for 2025–26, succeeding Harsha Vardhan Agarwal. Vice Chairman of the RPG Group, Goenka brings extensive leadership experience across industries, having transformed CEAT as MD & CEO and held roles at Unilever and KEC International. An alumnus of Kellogg and Wharton, he is recognized globally for his business … Read more
WPP, one of the world’s largest advertising holding companies, is strengthening its partnership with Google through a $400 million, five-year agreement aimed at accelerating AI adoption across marketing. The deal focuses on using generative AI and cloud technologies to deliver real-time, personalised campaigns at scale. The expanded partnership was announced during a meeting at Google’s … Read more
Sugar Cosmetics reported a 17.8% drop in revenue for FY25, with net revenue falling to Rs 415 crore as of March 31, 2025, down from Rs 505 crore in the previous fiscal year, according to The Arc. The D2C beauty brand’s EBITDA fell to a negative Rs 108 crore, with margins slipping to -26%, highlighting … Read more
Paramount Global has announced plans to shut down several MTV music channels due to declining viewership, as audiences increasingly turn to platforms like YouTube and Spotify. Channels affected include MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live, all of which will cease broadcasting permanently by December 31, 2025. The move marks the … Read more
Hyundai Motor India has announced a key leadership transition, naming Tarun Garg as its new Managing Director and Chief Executive Officer, while Unsoo Kim will return to South Korea to take on a strategic role at Hyundai Motor Company. The company’s Board of Directors approved the succession plan, confirming that Kim, the current MD, will step down effective December 31, … Read more
Air India Express, India’s first international value carrier, has launched its latest brand campaign, “Xplore More, Xpress More,” celebrating the spirit of meaningful and experience-led travel. Conceptualised by Omnicom Advertising Group (OAG) and directed by Dibakar Banerjee, the campaign captures the airline’s youthful, vibrant personality and its deep-rooted Indian warmth. The central film follows a spirited traveller on a journey … Read more
Parle Products has unveiled a heartwarming campaign for Parle-G this Chhath Puja, celebrating the quiet power of empathy through its enduring message, ‘G Maane Genius.’ The film tells the touching story of a young boy who notices his pregnant aunt’s sadness at being unable to take part in Chhath rituals due to health restrictions. In a simple yet … Read more
Edge by Titan has unveiled its latest campaign for the Edge Ultraslim, the brand’s slimmest creation yet at just 3.3 mm. The campaign is a poetic tribute to patience, craftsmanship, and the art of mastering time – celebrating design as meditation rather than motion. https://www.instagram.com/reel/DO-uQOVE3yY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Far from a conventional product launch, the campaign film captures a craftsman … Read more
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