Day: October 16, 2025

Frido, India’s leading direct-to-consumer ergonomic brand, has launched its new festive campaign, “Iss Diwali, Comfort to Banta Hai,” encouraging people to celebrate the season by prioritising comfort and well-being. Conceptualised and executed by Frido’s in-house creative and marketing teams, the campaign features two light-hearted and relatable films centred around the brand’s flagship product – the Frido 3D … Read more

Tata Tea Agni, a leading tea brand in Bihar and Jharkhand, has launched limited-edition festive packs for Chhath Puja, inspired by Tikuli art – a traditional hand-painting style from Bihar with over 800 years of heritage. Each pack represents one of the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya. … Read more

Dog food brand PEDIGREE, part of Mars Petcare, has teamed up with cricketers KL Rahul and Suryakumar Yadav (SKY) for its latest campaign promoting complete and balanced nutrition for dogs. The influencer films use engaging comparisons to illustrate PEDIGREE’s nutritional benefits: a daily serving of adult dry dog food provides protein equivalent to eight chicken … Read more

As the festive season kicks off, Titan Company has unveiled its new campaign, ‘Humari Diwali’, dedicated to honouring its frontline retail staff. The film highlights the everyday efforts of store teams who help create memorable shopping experiences for customers during Diwali. Set across Titan’s retail spaces, the film showcases store executives decorating stores, arranging products, assisting … Read more