Day: October 27, 2025

Aashirvaad Shudh Chakki Atta has launched a heartfelt digital campaign titled ‘Ghar Jaisa Chhath’, bringing the sacred rituals and traditions of Chhath Puja to devotees’ homes through an interactive online experience. The initiative beautifully blends cultural nostalgia with digital innovation, allowing people to celebrate the festival virtually while staying connected to its spiritual essence. At the core of the … Read more

New Tri-Action Formula designed for oily, acne-prone, and sensitive skin Cetaphil, the dermatologist-recommended skincare brand, has announced the launch of its Gentle Exfoliating SA Range, featuring Sara Tendulkar as its new brand ambassador. The range, developed for oily, acne-prone, and sensitive skin, introduces the Gentle Exfoliating SA Cleanser, powered by an advanced Tri-Action Formula that promises smoother and refreshed skin after just … Read more

Innovative digital campaign blends science, technology, and empathy for pet wellbeing This Diwali, PEDIGREE, a leading pet food brand from Mars Petcare, has introduced the AI-powered ‘Pawsome Playlist’, a unique musical initiative designed to help dogs stay calm and relaxed amid the festive noise and fireworks. Recognising that loud sounds can trigger stress and anxiety in pets, the playlist features AI-generated tracks created using soothing rhythms … Read more

Campaign captures devotion, love, and togetherness through everyday moments Kalyan Jewellers has unveiled a touching digital film celebrating Chhath Puja, portraying the festival’s spirit of faith, love, and companionship. Featuring actors Chhavi Pandey and Manas Shah, the film reflects how devotion weaves itself into the fabric of daily life and relationships. Set in the familiar warmth of a home on the eve of Chhath … Read more

Up to 50% off as festive season fuels India’s travel boom MakeMyTrip has rolled out its much-awaited year-end “Travel Ka Muhurat” sale, starring long-time brand ambassadors Alia Bhatt and Ranveer Singh. The new campaign blends exaggerated humour with festive excitement, urging Indians to book their next getaway at the “right time.” Starting October 29, the month-long sale offers discounts of up … Read more

Crompton celebrates Chhath Puja with AI-powered film “Jahan Crompton, Wahan Bharosa” connecting generations through trustBrand blends tradition and technology to highlight reliability and family values. Celebrating the spirit of Chhath Puja, Crompton Greaves Consumer Electricals Ltd. has launched an AI-powered short film titled “Jahan Crompton, Wahan Bharosa”, paying tribute to faith, purity, and gratitude – the festival’s core values. The film … Read more